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The diffusion and rapid evolution of new communication technologies has reshaped media and politics. But who are the new power players? Written by a leading scholar in the field, The Hybrid Media System is a sweeping and compelling new theory of how political communication now works.Politics is increasingly defined by organizations, groups, and individuals who are best able to blend older and newer media logics, in what Andrew Chadwick terms a hybrid system. Power is wielded by those who create, tap, and steer information flows to suit their goals and in ways that modify, enable, and disable the power of others, across and between a range of older and newer media.Chadwick examines news making in all of its contemporary professional and amateur forms, parties and election campaigns, activist movements, and government communication. He presents compelling illustrations of the hybrid media system in flow, from American presidential campaigns to WikiLeaks, from live prime ministerial debates to hotlycontested political scandals, from the daily practices of journalists, campaign workers, and bloggers to the struggles of new activist organizations. This wideranging book maps the emerging balance of power between older and newer media technologies, genres, norms, behaviors, and organizational forms.Political communication has entered a new era. This book reveals how the clash of older and newer media logics causes chaos and disintegration but also surprising new patterns of order and integration.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer,
birth defects, or other reproductive harm.
I bought this book for my political science class and it’s been a valuable resource. The examples are relevant and help connect theory with real-world scenarios. Just wish it was a bit less academic in tone, but still a solid read for anyone interested in digital politics.
R
Rami Al-Farsi
Insightful Read on Modern Politics
The Hybrid Media System really dives into the impact of digital platforms on politics. I found the analysis on how power dynamics shift in the digital age super fascinating. It’s a bit dense at times but worth the effort if you’re into political science.
C
Carlos Mendez
Hard to Get Through
Honestly, I was expecting more from this title. The concepts are interesting, but the writing is pretty dry and hard to follow. I couldn’t finish it because I lost interest halfway. Might be better for someone with a strong background in political theory.
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