The Impact Of Electronic Mail On Business Processes: And The Relevance Of Proper English In This Context,New

The Impact Of Electronic Mail On Business Processes: And The Relevance Of Proper English In This Context,New

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Based on a variety of methods such as interviews, questionnaires, and corpusbased research, the book investigates the impact of electronic mail on several aspects of organizational behavior. These include, among other fields, email marketing, customer relationship management, and hierarchical structures. Furthermore, the thesis presents research findings which show that diligence or the lack thereof can still win or lose contracts even in the age of electronic communication. The study deals exclusively with nativespeaker communication to exclude any distortions deriving from nonnative language problems and inaccuracies. Finally, mainstream email guidelines are examined and compared to the way in which they are handled and perceived in real business life.

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