The Infinite Asset: Managing Brands to Build New Value,Used
The Infinite Asset: Managing Brands to Build New Value,Used

The Infinite Asset: Managing Brands to Build New Value,Used

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SKU: DADAX1578512492
Brand: Harvard Business Review Press
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Introduces a 3D mapping tool the brand portfolio molecule that lets managers visualize elements of a brand and how they interact to create new value. This book argues that a company's brand portfolio must reflect how the target customer actually views the brand.

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

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