Title
The Influential Fundraiser: Using the Psychology of Persuasion to Achieve Outstanding Results,Used
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How to apply the latest developments in psychology and neurology for better fundraising and influencing skillsLeading fundraising expert Bernard Ross offers an alternative yet effective model for asking and influencing potential donors and peers, using the latest techniques developed in the neural and psychological sciences. He shows individuals how to make a compelling ask to mid and highvalue donors, win board members over to a new campaign strategy, convince reluctant colleagues to commit to their ideas, and confidently handle the objections of a skeptical venture philanthropist.Bernard Ross and Clare Segal (London, UK) are Directors of the Management Centre, the United Kingdom's largest nonprofit management consultancy and training organization.
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- Q: What is the main focus of 'The Influential Fundraiser'? A: The book focuses on applying psychological and neurological insights to enhance fundraising and influencing skills, helping readers make effective asks to donors.
- Q: Who is the author of this book? A: The author is Bernard Ross, a leading fundraising expert and Director of the Management Centre in the UK.
- Q: What techniques does the book introduce for fundraising? A: It introduces techniques from the latest developments in psychology and neurology to improve how fundraisers engage potential donors and others.
- Q: Is this book suitable for beginners in fundraising? A: Yes, it provides a comprehensive understanding of the psychology behind fundraising, making it suitable for both beginners and experienced fundraisers.
- Q: What type of binding does this book have? A: The book is available in hardcover binding.
- Q: How many pages does 'The Influential Fundraiser' have? A: The book contains 295 pages.
- Q: When was 'The Influential Fundraiser' published? A: It was published on January 1, 2008.
- Q: Can this book help with convincing colleagues and board members? A: Yes, it offers strategies for winning over board members and persuading colleagues to support new campaign strategies.
- Q: What is the condition of the book? A: The book is in new condition.
- Q: Is there an edition of this book available? A: Yes, the book is available in the first edition.