The Innovator's Guide to Growth: Putting Disruptive Innovation to Work,Used

The Innovator's Guide to Growth: Putting Disruptive Innovation to Work,Used

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More than a decade ago, Clayton Christensen's breakthrough book The Innovator's Dilemma illustrated how disruptive innovations drive industry transformation and market creation. Christensen's research demonstrated how growthseeking incumbents must develop the capability to deflect disruptive attacks and seize disruptive opportunities.In The Innovator's Guide to Growth, Scott Anthony, Mark Johnson, Joseph Sinfield, and Elizabeth Altman take the subject to the next level: implementation. The authors explain how to create this crucial capability for unlocking disruption's transformational power.With a foreword by Christensen, this book provides a set of marketproven tools and approaches to innovation that have been honed through fieldwork with innovative companies like Procter & Gamble, Johnson & Johnson, Pepsi, Intel, Motorola, SAP, and Cisco Systems. The book shows you how to:Follow a marketproven process so your company can reliably create blockbuster businessesCreate structures, systems, and metrics so the disruptive innovations that will power your firm's future growth receive the funding and personnel needed to succeedCreate a common language of disruptive innovation so managers can reach consensus around counterintuitive courses of actionIncisive and practical, this book helps your company take the steps necessary to benefit from disruption instead of being eclipsed by it.

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We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.

Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.

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Warranty

We provide a 2-year limited warranty, from the date of purchase for all our products.

If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.

This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).

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