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The Innovator's Method: Bringing the Lean Startup into Your Organization,New
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Have you ever come up with an idea for a new product or service but didnt take any action because you thought it would be too risky? Or at work, have you had what you thought could be a big idea for your companyperhaps changing the way you develop or distribute a product, provide customer service, or hire and train your employees? If you have, but you havent known how to take the next step, you need to understand what the authors call the innovators methoda set of tools emerging from lean startup, design thinking, and agile software development that are revolutionizing how new ideas are created, refined, and brought to market.To date these tools have helped entrepreneurs, designers, and software developers manage uncertaintythrough cheap and rapid experiments that systematically lower failure rates and risk. But many managers and leaders struggle to apply these powerful tools within their organizations, as they often run counter to traditional managerial thinking and practice.Authors Nathan Furr and Jeff Dyer wrote this book to address that very problem. Following the breakout success of The Innovators DNAwhich Dyer wrote with Hal Gregersen and bestselling author Clay Christensen to provide a framework for generating ideasthis book shows how to make those ideas actually happen, to commercialize them for success.Based on their research inside corporations and successful startups, Furr and Dyer developed the innovators method, an endtoend process for creating, refining, and bringing ideas to market. They show when and how to apply the tools of their method, how to adapt them to your business, and how to answer commonly asked questions about the method itself, including: How do we know if this idea is worth pursuing? Have we found the right solution? What is the best business model for this new offering? This book focuses on the howhow to test, how to validate, and how to commercialize ideas with the lean, design, and agile techniques successful startups use.Whether youre launching a startup, leading an established one, or simply working to get a new product off the ground in an existing company, this book is for you.
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This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
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- Q: What is the main focus of 'The Innovator's Method'? A: 'The Innovator's Method' focuses on providing a systematic approach to bringing new ideas to market, using tools from lean start-up, design thinking, and agile development.
- Q: Who are the authors of this book? A: The book is authored by Nathan Furr and Jeff Dyer, who are experts in innovation and entrepreneurship.
- Q: How many pages does the book contain? A: The book contains 288 pages.
- Q: What type of binding does this book have? A: 'The Innovator's Method' is available in hardcover binding.
- Q: When was 'The Innovator's Method' published? A: The book was published on September 9, 2014.
- Q: Is this book suitable for someone new to innovation methods? A: Yes, the book is designed for both new entrepreneurs and established managers looking to implement innovative ideas within their organizations.
- Q: What kind of questions does the book help answer? A: The book addresses questions such as how to evaluate if an idea is worth pursuing and how to find the right business model for a new offering.
- Q: Can this book help with reducing failure rates in new projects? A: Yes, it provides tools for conducting rapid experiments that can help lower failure rates and manage uncertainty.
- Q: What are some key concepts covered in the book? A: Key concepts include the innovator's method, techniques for testing and validating ideas, and strategies for commercialization.
- Q: Does the book include real-world examples of its methods? A: Yes, it draws on research from both corporations and successful start-ups to illustrate the application of the innovator's method.