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If you have any questions, you are always welcome to contact us. We'll get back to you as soon as possible, withing 24 hours on weekdays.
Customer service
All questions about your order, return and delivery must be sent to our customer service team by e-mail at yourstore@yourdomain.com
Sale & Press
If you are interested in selling our products, need more information about our brand or wish to make a collaboration, please contact us at press@yourdomain.com
The International Brand Valuation Manual is a detailed and extensive review of the main brand valuation models. The book reveals the state of the art in the field of brand valuation and coherently relates major trends in the theory and practice of brand valuation. This onestop source is for valuation professionals as well as financial and marketing specialists who need to have an understanding of the principal valuation methods. Salinas also analyses the respective efficacy, advantages, disadvantages, and prospects for the future for each method.The book: Provides a thorough overview of all the tools available for the brand valuation practitioner. Offers an informed view on which methodologies are most suitable for different types of applications, and explains why. Acts as an allinone source of reference for specialists who advise clients on which methodology to employ, or who are considering adopting one themselves. Features case studies and examples from Guinness, PwC, RollsRoyce, Santander, Shell, Telefonica, Unilever, BMW, Hanson Trust, CadburySchweppes, Kellogg, CocoCola, Mercedes, Rolex, among others.Gabriella Salinas is the Global Brand Manager at Deloitte Touche Tohmatsu, Madrid, Spain.
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⚠️ California Proposition 65 Warning: Some products sold on this website may expose you to chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm. For more information, visit www.P65Warnings.ca.gov.
