Title
The Internet And Rural Development In China: The Sociostructural Paradigm (Europische Hochschulschriften / European University
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Product Description Despite Its Low Penetration In Chinas Vast Rural Areas, The Internet Is Generally Perceived As A New Engine For Rural Empowerment. By Examining Five Internet Application Initiatives In Rural China, This Book Offers A Unique View Of The Diffusion And Usage Of The Internet And Its Implications On The Lives Of Rural People. Placed In The Political, Socioeconomic And Infrastructure Contexts Of Rural China, The Book Departs From The Classical Diffusion Of Innovations Model And Extends The Existing Knowledge On The Adoption And Usage Of The Internet By Rural People. In Addition To Testing The Applicability Of The Diffusion Of Innovations Theory To The Diffusion Of Information And Communications Technologies In The Rural Areas Today, The Study Provides Rich Empirical Evidence Regarding The Actual Impact Of The Internet On The Livelihood Of Rural People. It Also Shows Some Innovative Uses Of The Internet In Rural Development. About The Author The Author: Jinqiu Zhao Is Associate Professor At The International Communications College At Communication University Of China In Beijing. She Received Her Ph.D. From The Wee Kim Wee School Of Communication And Information At Nanyang Technological University In Singapore. She Has Been A University Teacher And Researcher Since 1993 And Has Published Articles On Various Aspects Of Asian Communication Studies In Journals And Books Around The World. Her Research Interests Include Issues In Chinese Communication, Comparative Media Systems, Social Impact Of New Communication Technologies, And Media Effects.
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- Q: How many pages does the book have? A: The book has two hundred eighty-seven pages. This length allows for an in-depth exploration of the Internet's impact on rural development in China.
- Q: What is the binding type of this book? A: The binding type is paperback. This makes the book lightweight and easy to handle.
- Q: What are the dimensions of the book? A: The book measures five point eight three inches in length, zero point six inches in width, and eight point two seven inches in height. These dimensions make it portable for reading.
- Q: Who is the author of this book? A: The author is Jinqiu Zhao. She is an Associate Professor with a focus on communication studies.
- Q: What is the main topic of the book? A: The main topic is the Internet's role in rural development in China. It examines various initiatives and their social implications.
- Q: How can I use this book effectively? A: You can use this book for research or academic purposes. It provides empirical evidence and theoretical insights on Internet usage in rural areas.
- Q: Is this book suitable for academic study? A: Yes, it is suitable for academic study. It is rich in empirical data and theories related to communication technologies.
- Q: What type of reader is this book intended for? A: This book is intended for researchers, students, and professionals interested in communication, rural development, and technology.
- Q: Is the book appropriate for casual readers? A: Yes, casual readers can also enjoy this book. It offers valuable insights into the social impact of the Internet.
- Q: How should I store this book to keep it in good condition? A: Store the book in a cool, dry place, away from direct sunlight. This will help preserve its quality over time.
- Q: Can I find similar books in this genre? A: Yes, there are many other books on communication and rural development. Look for titles under Internet, Groupware, & Telecommunications.
- Q: What if the book arrives damaged? A: If the book arrives damaged, you should contact the seller for a return or replacement. Ensure you keep the packaging for reference.
- Q: Is there a warranty for this book? A: Books typically do not come with a warranty. However, you can check the seller's return policy for any guarantees.
- Q: How can I find more information about the author? A: You can find more information about Jinqiu Zhao through academic publications or her profile at the Communication University of China.
- Q: What are the implications of the Internet discussed in the book? A: The book discusses various implications such as empowerment and innovative uses of the Internet in rural development.