The Invisible Gorilla: How Our Intuitions Deceive Us,New

New York Times Bestseller Our Minds Dont Work The Way We Think They Do. Two Renowned Psychologists Explain How And Why Our Intuitions Lead Us Astray, [Spinning] The Plain World [We] Know Into A Wonderment Of Surprising New Insights (Time).A Mustread For Anyone Who Wants To Better Understand How The Mind Works.Associated Pressin The Invisible Gorilla, Christopher Chabris And Daniel Simons, Creators Of One Of Psychologys Most Famous Experiments, Use Remarkable Stories And Counterintuitive Scientific Findings To Demonstrate An Important Truth: We Think We See Ourselves And The World As They Really Are, But Were Actually Missing A Whole Lot.Chabris And Simons Combine The Work Of Other Researchers With Their Own Findings On Attention, Perception, Memory, And Reasoning To Reveal How Faulty Intuitions Can Lead Us To Make Shocking, Costlyeven Lifethreateningmistakes. In The Process, They Explain: Why A Company Would Spend Billions To Launch A Product That Its Own Analysts Know Will Fail Why Awardwinning Movies Are Full Of Editing Mistakes What Criminals Have In Common With Chess Masters Why Measles And Other Childhood Diseases Are Making A Comeback Why Money Managers Could Learn A Lot From Weather Forecastersthe Invisible Gorilla Reveals The Myriad Ways That Our Intuitions Can Deceive Us, But Its Much More Than A Catalog Of Human Failings. Chabris And Simons Explain Why We Succumb To These Everyday Illusions And What We Can Do To Inoculate Ourselves Against Their Effects. Ultimately, The Book Provides A Kind Of Xray Vision Into Our Own Minds, Making It Possible To Pierce The Veil Of Illusions That Clouds Our Thoughts And To Think Clearly For Perhaps The First Time.