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The Kingdom Of Prep: The Inside Story Of The Rise And (Near) Fall Of J.Crew,Used
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One of Vogue's most anticipated books of 2023.A quintessentially American fashion narrative about the rise and fall of the first lifestyle brand, J.Crew, and what the companys fate means for the shifting landscape of the retail industry.Once upon a time, a nofrills J.Crew rollneck sweater held an almost mystical poweror at least it felt that way. The story of J.Crew is the story of the original lifestyle brand, whose evolution charts a sea change in the way we dress, the way we shop, and who we aspire to be over the past four decadesall told through iconic clothes and the most riveting characters imaginable.In The Kingdom of Prep, seasoned fashion journalist Maggie Bullock tells J.Crews epic story for the first time, bringing to life the deliciously idiosyncratic people who built a beloved brand, unpacking the complex legacy of prepa subculture born on the 1920s campuses of the Ivy Leagueand how one brand rose to epitomize American style in two very different golden eras, and also eventually embodied the retail apocalypse that rocked the global fashion industry and left hollowedout malls across the country.In a juicy business narrative rich with humor and insight, Bullock combines the colorful characters of The Devil Wears Prada, the business insight of Deluxe, and the nostalgia factor of True Prep, to chart J.Crews origin story, its Obamaera heyday, and its brushwithdeath decline through the stories of the mercurial characters who helmed the company. There is founder Arthur Cinader, who set out to sell the Ralph Lauren look for half the price, and his daughter Emily, who turned J.Crew into a new campus uniform, and then a temple to 90s minimalism. Then came exGap CEO Mickey Drexlerthe most renowned (and controversial) retailer of his generationwho took J.Crew to a neverbeforeseen peak, only to contribute to its financial disaster, and the brilliant designer Jenna Lyons, who rose from the anonymous ranks of a catalogue company to become a star in her own right, but burned so bright she left J.Crew in her shadow.Through extensive interviews with more than 100 J.Crew insiders and top industry experts, Bullock crafts an impossibletoputdown, neonglittersprinkled tale that traces the trajectory of American style, invites us into the inner sanctum of fashions most boldfaced names, and weaves together the threads of style, finance, and culture like no other brands story in our lifetime.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: How many pages does this book have? A: This book has three hundred sixty-eight pages. It provides an in-depth exploration of J.Crew's impact on American fashion.
- Q: What is the binding type of this book? A: This book is hardcover. The hardcover binding ensures durability and a premium feel.
- Q: What are the dimensions of this book? A: The dimensions are six point two six inches in length, one point two six inches in width, and nine point two five inches in height.
- Q: What genre does this book belong to? A: This book belongs to the History genre. It focuses on the evolution of American fashion and retail.
- Q: Who is the author of this book? A: The author is Maggie Bullock. She is a seasoned fashion journalist with extensive knowledge of the industry.
- Q: What is the main theme of this book? A: The main theme is the rise and fall of J.Crew as a lifestyle brand. It analyzes the brand's cultural and financial significance.
- Q: Is this book suitable for teenagers? A: Yes, this book is suitable for teenagers. It provides valuable insights into fashion history that can engage young readers.
- Q: What type of reader would enjoy this book? A: Readers interested in fashion, retail evolution, and American culture will enjoy this book. It appeals to both casual readers and industry professionals.
- Q: How should I store this book? A: Store this book upright on a shelf to prevent damage. Avoid placing heavy items on top of it to maintain its condition.
- Q: Does this book contain any illustrations? A: No, this book does not contain illustrations. It focuses primarily on text to convey its narrative.
- Q: How do I clean this book if it gets dirty? A: To clean the book, use a dry cloth to gently wipe the cover. Avoid using water or cleaning solutions that may damage the material.
- Q: What if the book arrives damaged? A: If the book arrives damaged, you should contact the seller for a replacement or refund. Most retailers have policies for such issues.
- Q: Is this book a good gift for fashion enthusiasts? A: Yes, this book makes a great gift for fashion enthusiasts. Its engaging narrative and historical context provide valuable insights.
- Q: Can I read this book in one sitting? A: Yes, many readers find it engaging enough to read in one sitting. Its storytelling style makes it a compelling read.
- Q: What period does this book cover? A: This book covers four decades of fashion evolution, focusing on the rise of J.Crew and its influence on American style.
- Q: Does this book include interviews with industry experts? A: Yes, the book includes extensive interviews with over one hundred J.Crew insiders and industry experts. These insights enrich the narrative.