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The Language Of Advertising: Written Texts (Intertext),New
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The Intertext Series Has Been Specifically Designed To Meet The Needs Of Contemporary English Language Studies. The Core Book, Working With Texts, Is The Foundation Text Which Provides An Introduction To Language Analysis. It Is Complemented By A Range Of 'Satellite' Titles Which Provide Students With Handson Practical Experience Of Textual Analysis Through Special Topics. They Can Be Used Individually Or In Conjunction With Working With Texts.Drawing On Literary And Linguistic Theory For Analysis Of Texts, The Language Of Advertising Covers All Aspects Of Advertising Language, From The Interrelation Of Language, Image And Layout To The Discourse Between 'Reader' And Advertisement.The Second Edition Has Been Substantially Rewritten To Incorporate Recent Developments In The Field. Features Include:* A Range Of New Advertisements, From Orange To Young Person'S Railcard* New Material On Internet Advertising And Its Influence On Paper Texts* New Material On Advertising Designed To Be Seen 'On The Move'* New Activities To Support Studentdirected Study* Updated Further Reading Sections And A List Of Urls For Students To Visit.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: What is 'The Language of Advertising: Written Texts' about? A: This book explores the intricate relationship between language, image, and layout in advertising. It serves as a comprehensive guide for analyzing advertising language through both literary and linguistic theories.
- Q: Who is the author of this book? A: The book is authored by Angela Goddard, who provides insights into the field of advertising language.
- Q: What is the publication date of the second edition? A: The second edition was published on April 11, 2002.
- Q: How many pages does 'The Language of Advertising' have? A: This book contains 144 pages.
- Q: Is this book suitable for beginners in English Language Studies? A: Yes, it is designed for contemporary English Language Studies and offers foundational knowledge for beginners.
- Q: What features are included in the second edition? A: The second edition includes new advertisements, updated material on internet advertising, activities for student-directed study, and updated further reading sections.
- Q: What type of binding does this book have? A: The book is available in hardcover binding, which provides durability and a professional appearance.
- Q: Can this book be used alongside other titles in the Intertext series? A: Yes, it can be used individually or in conjunction with other titles in the Intertext series, particularly with 'Working with Texts'.
- Q: Does the book include activities for practical learning? A: Yes, it features new activities that support student-directed study and practical experience in textual analysis.
- Q: What is the focus of the updated material in this edition? A: The updated material focuses on recent developments in advertising, including internet advertising and advertising for on-the-go consumption.