The Language of Trust: Selling Ideas in a World of Skeptics,Used

The Language of Trust: Selling Ideas in a World of Skeptics,Used

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Brand: Prentice Hall Press
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What to Say, How to Say It, Why It MattersIf you're trying to sell somethingwhether it's a product, a service, or an ideayou are facing a new era of consumers who listen less and question more. The Language of Trust is for anyone who must sell ideas, products, services, or even themselves to a public that just doesn't want to hear it.Based on pioneering consumer research, The Language of Trust shows you how to regain the confidence of your clients and customers and communicate with them on their terms. You'll learn what words to use, what words to lose, and how to structure your message to overcome skepticism and build and keep the trust of your audience.

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

  • Q: What is the main focus of 'The Language of Trust'? A: 'The Language of Trust' focuses on effective communication strategies for selling ideas, products, and services in a skeptical consumer environment.
  • Q: Who is the author of this book? A: The author of 'The Language of Trust' is Michael Maslansky.
  • Q: What can readers expect to learn from this book? A: Readers can expect to learn how to regain client confidence, communicate effectively, and structure messages to overcome skepticism.
  • Q: Is this book suitable for sales professionals? A: 'The Language of Trust' is highly suitable for sales professionals, marketers, and anyone needing to convey ideas persuasively.
  • Q: What type of binding does this book have? A: This book is available in paperback binding.
  • Q: How many pages does 'The Language of Trust' have? A: 'The Language of Trust' has a total of 288 pages.
  • Q: When was 'The Language of Trust' published? A: 'The Language of Trust' was published on May 3, 2011.
  • Q: What is the condition of the book? A: The book is in new condition.
  • Q: What category does this book fall under? A: 'The Language of Trust' falls under the category of Interpersonal Relations.
  • Q: Does the book provide real-world examples? A: Yes, the book includes real-world examples based on pioneering consumer research to illustrate its concepts.

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