Title
The Lego Story: How A Little Toy Sparked The World'S Imagination,New
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An International Bestseller?Absolutely essential reading for every LEGO fan.? BlocksThe definitive history of LEGO, based on unprecedented access to the company?s archives and rare interviews with the founding family who still owns the company'This book tells the story of how my family built the LEGO brand.' Kjeld Kirk Kristiansen, former President/CEO of the LEGO Group and 3rd generation ownerIt?s estimated that each year between eighty and ninety million children around the globe are given a box of LEGO, while up to ten million adults buy sets for themselves. Yet LEGO is much more than a dizzying number of plastic bricks that can be put together and combined in countless ways. LEGO is also a vision of the significance of what play can mean for humanity.This book tells the extraordinary story of a global company and a Danish family who for ninety years have defended children?s right to playand who believe grownups, too, should make the time to nurture their inner child. The LEGO Story is built on Jens Andersen?s unique access to LEGO?s own archives, as well as on Andersen?s extensive conversations with Kjeld Kirk Kristiansen, former president and CEO of the LEGO group and grandson of its founder, Ole Kirk Christiansen.A riveting cultural history of changing generations? views of childhood and the importance of play, The LEGO Story also a fascinating case study of how innovation and creativity helped leaders transform LEGO from a small carpentry business into the world?s largest producer of play materials and one of the most beloved brands in the world. Richly illustrated with neverbeforeseen photos from the family?s private archive, this is the ultimate book for fans of LEGO, revealing everything you ever wanted to know about the brand.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: What is the page count of The LEGO Story? A: The LEGO Story has four hundred thirty-two pages. This makes it a substantial read for LEGO enthusiasts and history buffs alike.
- Q: What are the dimensions of The LEGO Story? A: The book measures six inches in length, nine inches in height, and nearly one inch in width. These dimensions make it a convenient size for reading.
- Q: What type of binding does The LEGO Story have? A: The LEGO Story is bound in hardcover. This gives it durability and a premium feel, perfect for a coffee table book.
- Q: Who is the author of The LEGO Story? A: The author of The LEGO Story is Jens Andersen. He provides a detailed history of the LEGO brand and its impact on play.
- Q: What genre does The LEGO Story belong to? A: The LEGO Story is categorized as a cultural history book. It explores the significance of LEGO in childhood and creativity.
- Q: Is The LEGO Story suitable for children? A: Yes, The LEGO Story is suitable for children, especially those who enjoy LEGO. It provides insights into the importance of play and creativity.
- Q: How can I use The LEGO Story? A: You can read The LEGO Story for enjoyment or as a reference for LEGO history. It's great for both casual readers and dedicated fans.
- Q: Is there a recommended age group for The LEGO Story? A: The LEGO Story is recommended for readers aged ten and up. Its themes resonate well with both children and adults.
- Q: How should I store The LEGO Story? A: Store The LEGO Story upright on a bookshelf to prevent warping. Keeping it in a dry area will help maintain its condition.
- Q: Can I clean The LEGO Story? A: Yes, you can clean the cover of The LEGO Story with a damp cloth. Avoid using cleaners on the pages to preserve their integrity.
- Q: What if The LEGO Story arrives damaged? A: If The LEGO Story arrives damaged, you should contact the seller for a return or replacement. Most retailers have customer service policies for such issues.
- Q: Is The LEGO Story a good gift for LEGO fans? A: Yes, The LEGO Story makes an excellent gift for LEGO fans. It offers a rich history and insights that they will appreciate.
- Q: Does The LEGO Story include illustrations? A: Yes, The LEGO Story includes rich illustrations and rare photographs. These visuals enhance the storytelling and historical context.
- Q: Is The LEGO Story available in digital format? A: No, The LEGO Story is primarily available in hardcover format. There is no digital version currently listed.
- Q: What themes are covered in The LEGO Story? A: The LEGO Story covers themes of childhood, creativity, and the significance of play. It also explores the evolution of the LEGO brand.
- Q: How does The LEGO Story compare to other LEGO books? A: The LEGO Story offers a comprehensive history, unlike many other LEGO books that focus on building techniques or specific sets. It's a must-read for serious fans.