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The LESI Guide to Licensing Best Practices: Strategic Issues and Contemporary Realities,New
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A definitive resource for professionals in licensing and technology managementIn this comprehensive guide to licensing best practices, esteemed members of the Licensing Executives Society International offer indepth discussion of a broad range of important topics in the field of licensing, including:* Licensing issues in Europe, Asia, Australia, the Middle East, South Africa, and Latin America* Technology valuation* Technology management consulting* Licensing agreements and strategic partnerships* The expansion of the licensing profession* Patent procedures and protection in Europe* Trade secrets law and intellectual property assets* Issues in copyright, software, and Web sites* Trademarks, trade names, and trade dress* Licensing in the biotechnology industry* Pharmaceutical licensing* University licensing trends* Technology rights that are financial assets and instruments* ICbased corporate carveouts* Licensing and litigation* ADR
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