Title
The Long Tail: Why The Future Of Business Is Selling Less Of More
Delivery time: 8-12 business days (International)
What Happens When The Bottlenecks That Stand Between Supply And Demand In Our Culture Go Away And Everything Becomes Available To Everyone?The Long Tail Is A Powerful New Force In Our Economy: The Rise Of The Niche. As The Cost Of Reaching Consumers Drops Dramatically, Our Markets Are Shifting From A Onesizefitsall Model Of Mass Appeal To One Of Unlimited Variety For Unique Tastes. From Supermarket Shelves To Advertising Agencies, The Ability To Offer Vast Choice Is Changing Everything, And Causing Us To Rethink Where Our Markets Lie And How To Get To Them. Unlimited Selection Is Revealing Truths About What Consumers Want And How They Want To Get It, From Dvds At Netflix To Songs On Itunes To Advertising On Google.However, This Is Not Just A Virtue Of Online Marketplaces; It Is An Example Of An Entirely New Economic Model For Business, One That Is Just Beginning To Show Its Power. After A Century Of Obsessing Over The Few Products At The Head Of The Demand Curve, The New Economics Of Distribution Allow Us To Turn Our Focus To The Many More Products In The Tail, Which Collectively Can Create A New Market As Big As The One We Already Know.The Long Tail Is Really About The Economics Of Abundance. New Efficiencies In Distribution, Manufacturing, And Marketing Are Essentially Resetting The Definition Of What'S Commercially Viable Across The Board. If The 20Th Century Was About Hits, The 21St Will Be Equally About Niches.
By changing our most important processes and
products, we have already made a big leap forward. This ranges from the
increased use of more sustainable fibers to the use of more
environmentally friendly printing processes to the development of
efficient waste management in our value chain.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Secure Payment
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.
Secure Payment
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.
Related Products
You may also like
Frequently Asked Questions
- Q: What is the main topic of 'The Long Tail'? A: 'The Long Tail' discusses how the removal of bottlenecks between supply and demand is changing business dynamics, focusing on the rise of niche markets and the economics of abundance.
- Q: Who is the author of 'The Long Tail'? A: The author of 'The Long Tail' is Chris Anderson.
- Q: When was 'The Long Tail' published? A: 'The Long Tail' was published on July 11, 2006.
- Q: What is the binding type of this book? A: 'The Long Tail' is available in hardcover binding.
- Q: How many pages does 'The Long Tail' have? A: 'The Long Tail' has a total of 256 pages.
- Q: What category does 'The Long Tail' fall under? A: 'The Long Tail' is categorized under Consumer Behavior.
- Q: Is 'The Long Tail' a new book? A: Yes, 'The Long Tail' is in new condition.
- Q: What edition of 'The Long Tail' is available? A: 'The Long Tail' is available in its First Edition.
- Q: What are the key themes in 'The Long Tail'? A: Key themes in 'The Long Tail' include the shift from mass appeal to niche markets, the impact of online marketplaces, and a new economic model for business.
- Q: How does 'The Long Tail' relate to modern business strategies? A: 'The Long Tail' highlights how new efficiencies in distribution and marketing allow businesses to focus on niche products that can collectively form a significant market.