Title
The Longevity Economy: Unlocking The World'S Fastestgrowing, Most Misunderstood Market
Delivery time: 8-12 business days (International)
Oldness: A Social Construct At Odds With Reality That Constrains How We Live After Middle Age And Stifles Business Thinking On How To Best Serve A Group Of Consumers, Workers, And Innovators That Is Growing Larger And Wealthier With Every Passing Day.Over The Past Two Decades, Joseph F. Coughlin Has Been Busting Myths About Aging With Groundbreaking Multidisciplinary Research Into What Older People Actually Want Not What Conventional Wisdom Suggests They Need. In The Longevity Economy, Coughlin Provides The Framing And Insight Business Leaders Need To Serve The Growing Older Market: A Vast, Diverse Group Of Consumers Representing Every Possible Level Of Health And Wealth, Worth About $8 Trillion In The United States Alone And Climbing.Coughlin Provides Deep Insight Into A Population That Consistently Defies Expectations: People Who, Through Their Continued Personal And Professional Ambition, Desire For Experience, And Quest For Selfactualization, Are Building A Striking, Unheralded Vision Of Longer Life That Very Few In Business Fully Understand. His Focus On Women They Outnumber Men, Control Household Spending And Finances, And Are Leading The Charge Toward Tomorrow'S Creative New Narrative Of Later Life Is Especially Illuminating.Coughlin Pinpoints The Gap Between Myth And Reality And Then Shows Businesses How To Bridge It. As The Demographics Of Global Aging Transform And Accelerate, It Is Now Critical To Build A New Understanding Of The Shifting Physiological, Cognitive, Social, Family, And Psychological Realities Of The Longevity Economy.
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⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
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Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
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We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
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Frequently Asked Questions
- Q: What is the main focus of 'The Longevity Economy'? A: 'The Longevity Economy' primarily focuses on the economic potential and consumer behavior of older adults, challenging common myths about aging and highlighting the value of this growing demographic in the market.
- Q: Who is the author of 'The Longevity Economy'? A: The book is authored by Joseph F. Coughlin, a recognized expert in aging and the founder of the AgeLab at MIT.
- Q: How many pages does 'The Longevity Economy' have? A: 'The Longevity Economy' contains 352 pages, providing in-depth insights and research findings.
- Q: What type of binding is used for this book? A: This edition of 'The Longevity Economy' is bound in hardcover, ensuring durability and a quality reading experience.
- Q: When was 'The Longevity Economy' published? A: 'The Longevity Economy' was published on November 7, 2017.
- Q: What category does 'The Longevity Economy' fall under? A: 'The Longevity Economy' is categorized under Self-Help, focusing on personal and professional insights related to aging.
- Q: Is 'The Longevity Economy' suitable for business leaders? A: Yes, the book is particularly beneficial for business leaders seeking to understand and engage with the growing market of older adults.
- Q: What unique perspective does Coughlin offer in this book? A: Coughlin emphasizes the importance of understanding the desires and ambitions of older adults, particularly focusing on the role of women in shaping the future narratives of aging.
- Q: Does 'The Longevity Economy' provide practical insights for businesses? A: Yes, the book provides actionable insights and strategies for businesses looking to bridge the gap between misconceptions and the realities of the longevity economy.
- Q: What is the intended audience for 'The Longevity Economy'? A: The intended audience includes business professionals, marketers, policymakers, and anyone interested in understanding the dynamics of aging and its impact on society and the economy.