Title
The Longevity Economy: Unlocking the World's FastestGrowing, Most Misunderstood Market,New
Processing time: 1-3 days
US Orders Ships in: 3-5 days
International Orders Ships in: 8-12 days
Return Policy: 15-days return on defective items
Payment Option
Oldness: a social construct at odds with reality that constrains how we live after middle age and stifles business thinking on how to best serve a group of consumers, workers, and innovators that is growing larger and wealthier with every passing day.Over the past two decades, Joseph F. Coughlin has been busting myths about aging with groundbreaking multidisciplinary research into what older people actually want not what conventional wisdom suggests they need. In The Longevity Economy, Coughlin provides the framing and insight business leaders need to serve the growing older market: a vast, diverse group of consumers representing every possible level of health and wealth, worth about $8 trillion in the United States alone and climbing.Coughlin provides deep insight into a population that consistently defies expectations: people who, through their continued personal and professional ambition, desire for experience, and quest for selfactualization, are building a striking, unheralded vision of longer life that very few in business fully understand. His focus on women they outnumber men, control household spending and finances, and are leading the charge toward tomorrow's creative new narrative of later life is especially illuminating.Coughlin pinpoints the gap between myth and reality and then shows businesses how to bridge it. As the demographics of global aging transform and accelerate, it is now critical to build a new understanding of the shifting physiological, cognitive, social, family, and psychological realities of the longevity economy.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: What is the page count of the book? A: This book has three hundred fifty-two pages. It provides extensive insights on the longevity economy and its implications.
- Q: What are the dimensions of the book? A: The book measures six point two six inches in length, one point one two inches in width, and nine point five inches in height. These dimensions make it easy to handle and read.
- Q: What type of binding does this book have? A: This book is hardcover bound. This durable binding enhances its longevity and makes it suitable for frequent use.
- Q: Who is the author of this book? A: The author is Joseph F. Coughlin. He is known for his research into aging and the needs of older consumers.
- Q: What genre does this book belong to? A: This book falls under the Self-Help genre. It aims to change perceptions about aging and provide insights for businesses.
- Q: How do I best utilize the insights from this book? A: You can apply the insights by understanding the needs of older consumers and adapting business strategies accordingly. This book is particularly useful for business leaders.
- Q: Is this book suitable for professionals in marketing? A: Yes, this book is suitable for marketing professionals. It provides valuable insights on engaging with the growing older demographic.
- Q: Can I benefit from this book if I'm not in business? A: Yes, anyone interested in understanding aging and societal changes can benefit from this book. It offers a broader view of the longevity economy.
- Q: What age group is this book aimed at? A: This book is aimed at adults of all ages. It addresses the misconceptions and realities of aging for a broad audience.
- Q: How should I care for this hardcover book? A: To care for this book, store it in a dry place and avoid exposure to direct sunlight. This will help preserve its condition over time.
- Q: Is this book safe for all readers? A: Yes, this book is safe for all readers. It contains no inappropriate content and focuses on societal insights.
- Q: How should I clean the book if it gets dirty? A: To clean the book, use a dry cloth to remove dust. Avoid using liquids, as they can damage the pages.
- Q: What if the book arrives damaged? A: If the book arrives damaged, you should contact customer service for a return or exchange. Ensure you keep the packaging for easier processing.
- Q: What is the return policy for this book? A: The return policy allows returns within a specified period, typically within thirty days of purchase. Check the retailer's policy for specific details.
- Q: How does this book compare to others in the self-help genre? A: This book is unique in its focus on the longevity economy, which is not commonly addressed in other self-help literature. It provides fresh perspectives on aging.
- Q: Is this book recommended for someone interested in social sciences? A: Yes, this book is highly recommended for those interested in social sciences. It combines research with practical insights into aging and society.