The Making Of The American Creative Class: New York'S Culture Workers And Twentiethcentury Consumer Capitalism,New

The Making Of The American Creative Class: New York'S Culture Workers And Twentiethcentury Consumer Capitalism,New

In Stock
SKU: DADAX0199731624
Brand: Oxford University Press
Regular price$46.71
Quantity
Add to wishlist
Add to compare

Processing time: 1-3 days

US Orders Ships in: 3-5 days

International Orders Ships in: 8-12 days

Return Policy: 15-days return on defective items

Payment Option
Payment Methods

Help

If you have any questions, you are always welcome to contact us. We'll get back to you as soon as possible, withing 24 hours on weekdays.

Customer service

All questions about your order, return and delivery must be sent to our customer service team by e-mail at yourstore@yourdomain.com

Sale & Press

If you are interested in selling our products, need more information about our brand or wish to make a collaboration, please contact us at press@yourdomain.com

During The Middle Decades Of The Twentieth Century, The Production Of America'S Consumer Culture Was Centralized In Midtown Manhattan To An Extent Unparalleled In The History Of The Modern United States. Within A Few Square Miles Of Skyscrapers Were The Headquarters Of Networks Like Nbc And Cbs, The Editorial Offices Of Book Publishers And Mass Circulation Magazines Such As Time And Life, Numerous Influential Newspapers, And Major Advertising Agencies On Madison Avenue. Every Day Tens Of Thousands Of Writers, Editors, Artists, Performers, Technicians, Secretaries, And Other Whitecollar Workers Made Advertisements, Produced Media Content, And Enhanced The Appearance Of Goods In Order To Boost Sales. While This Center Of Creativity Has Often Been Portrayed As A Smoothly Running Machine, Within These Offices Many Whitecollar Workers Challenged The Managers And Executives Who Directed Their Labors.In This Definitive History, The Making Of The American Creative Class Examines These Workers And Their Industries Throughout The Twentieth Century. As Manufacturers And Retailers Competed To Attract Consumers' Attention, Their Advertising Expenditures Financed The Growth Of Enterprises Engaged In The Production Of Culture, Which In Turn Provided Employment For An Increasing Number Of Clerical, Technical, Professional, And Creative Workers. The Book Explores Employees' Efforts To Improve Their Working Conditions By Forming Unions, Experimenting With Alternative Media And Cultural Endeavors Supported By Public, Labor, Or Cooperative Patronage, And Expanding Their Opportunities For Creative Autonomy. As Blacklisting And Attacks On Militant Unions Left Them Destroyed Or Weakened, Workers In Advertising, Design, Publishing, And Broadcasting In The Late Twentieth Century Were Constrained In Their Ability To Respond To Economic Dislocations And To Combat Discrimination In The Culture Industries.At Once A Portrait Of A City And The National Culture Of Consumer Capitalism It Has Produced, The Making Of The American Creative Class Is An Innovative Narrative Of Modern American History That Addresses Issues Of Earnings And Status Still Experienced By Today'S Culture Workers.

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

Recently Viewed