Title
The Man Who Sold America: The Amazing (But True!) Story Of Albert D. Lasker And The Creation Of The Advertising Century
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We'Re Living In The Age Of Persuasion. Leaders And Organizations Of All Kindspublic And Private, Large And Smallfulfill Their Missions Only By Competing In The Marketplace Of Images And Messages. To Win In That Marketplace, They Need Advertising. This Has Been True Since The Advent Of Mass Media, From Masscirculation Magazines And Radio Through The Age Of Television And The Internet.Yet Even As They Use Advertising To Capture Consumers' Imaginations And Build Their Brands, Few People Know Of The Ingenious And Tormented Man Who Built The Modern Advertising Industry And Shaped A New Consumer Sensibility As The Twentieth Century Unfolded: Albert D. Lasker.Drawing On A Recently Uncovered Trove Of Lasker'S Papers, Jeffrey Cruikshank And Arthur Schultz Have Written A Fascinating Biography Of One Of The Past Century'S Most Influential, Intriguing, Troubled, And Instructive Figures. Lasker'S Creative And Powerful Use Of Reasonwhy Advertising To Inject Ideas And Arguments Into Ad Campaigns Had A Profound Impact On Modern Advertising, Foreshadowing The Consumercentered Unique Selling Proposition Approach That Dominates The Industry Today. His Tactics Helped Launch Or Revitalize Companies And Brands That Remain Household Namesincluding Palmolive, Goodyear, And Quaker Oats.As Lasker Rose In Prominence, He Went Beyond Consumer Products To Apply His Brilliance To Presidential Politics, Government Service, And Professional Sports, Changing The Game Wherever He Went, And Building A Vast Fortune Along The Way. But His Intensity Had A Pricehe Was Felled By Mental Breakdowns Throughout His Life. This Book Also Tells The Story Of How He Fought Back With Determination And With Support From Family And Friends In An Age When Lack Of Effective Treatment Doomed Most Mentally Ill People.The Man Who Sold America Is A Riveting Account Of A Man Larger Than Life, Who Shaped Not Only An Industry But Also A Century.
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This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: What is the page count of the book? A: The book has four hundred eighty pages. It provides a detailed account of Albert D. Lasker's influence on advertising.
- Q: What is the binding type of this book? A: The book is a hardcover edition. This binding type adds durability, making it suitable for long-term use.
- Q: What are the dimensions of the book? A: The book measures six point four two inches in length, one point four two inches in width, and nine point five inches in height. These dimensions make it a manageable size for reading.
- Q: Who is the author of the book? A: The author is Jeffrey L. Cruikshank, who, along with Arthur Schultz, wrote this biography on Albert D. Lasker. Their research draws on newly uncovered materials.
- Q: What genre does this book belong to? A: The book falls under the biography genre. It focuses on the life and impact of a significant figure in advertising history.
- Q: How do I read this book? A: You can read this book like any standard text. It is organized into chapters that chronologically explore Lasker's life and contributions.
- Q: Is this book suitable for young readers? A: This book is generally suited for adult readers. It discusses complex themes related to mental health and advertising history.
- Q: What age group is this book appropriate for? A: The book is appropriate for readers aged eighteen and older. It contains mature themes that may not be suitable for younger audiences.
- Q: Can I use this book for research purposes? A: Yes, this book can be used for research. It includes insights into the advertising industry and historical context relevant to marketing studies.
- Q: How should I care for this book? A: To care for this book, store it upright in a cool, dry place and avoid direct sunlight. This will help maintain the condition of the hardcover.
- Q: Is this book in good condition? A: Yes, it is listed as a used book in good condition. Ensure to check for any specific notes on wear or damage.
- Q: What should I do if the book arrives damaged? A: If the book arrives damaged, contact the seller for a return or exchange. Most sellers have policies in place for such situations.
- Q: Is there a warranty on this book? A: There is typically no warranty for books. However, you may inquire about the seller's return policy for further assistance.
- Q: Can I return the book if I don't like it? A: Yes, you can usually return the book if it is within the seller's return policy timeframe. Be sure to check the specific terms.
- Q: How do I find more books like this? A: You can find more books like this by searching for biographies on advertising or influential figures in marketing. Online retailers often suggest similar titles.
- Q: What makes this book unique? A: This book is unique due to its in-depth exploration of Albert D. Lasker, a pivotal figure in the advertising industry. It offers insights into his life and challenges.