Title
The Man Who Sold America: The Amazing (But True!) Story Of Albert D. Lasker And The Creation Of The Advertising Century
Delivery time: 8-12 business days (International)
We'Re Living In The Age Of Persuasion. Leaders And Organizations Of All Kindspublic And Private, Large And Smallfulfill Their Missions Only By Competing In The Marketplace Of Images And Messages. To Win In That Marketplace, They Need Advertising. This Has Been True Since The Advent Of Mass Media, From Masscirculation Magazines And Radio Through The Age Of Television And The Internet.Yet Even As They Use Advertising To Capture Consumers' Imaginations And Build Their Brands, Few People Know Of The Ingenious And Tormented Man Who Built The Modern Advertising Industry And Shaped A New Consumer Sensibility As The Twentieth Century Unfolded: Albert D. Lasker.Drawing On A Recently Uncovered Trove Of Lasker'S Papers, Jeffrey Cruikshank And Arthur Schultz Have Written A Fascinating Biography Of One Of The Past Century'S Most Influential, Intriguing, Troubled, And Instructive Figures. Lasker'S Creative And Powerful Use Of Reasonwhy Advertising To Inject Ideas And Arguments Into Ad Campaigns Had A Profound Impact On Modern Advertising, Foreshadowing The Consumercentered Unique Selling Proposition Approach That Dominates The Industry Today. His Tactics Helped Launch Or Revitalize Companies And Brands That Remain Household Namesincluding Palmolive, Goodyear, And Quaker Oats.As Lasker Rose In Prominence, He Went Beyond Consumer Products To Apply His Brilliance To Presidential Politics, Government Service, And Professional Sports, Changing The Game Wherever He Went, And Building A Vast Fortune Along The Way. But His Intensity Had A Pricehe Was Felled By Mental Breakdowns Throughout His Life. This Book Also Tells The Story Of How He Fought Back With Determination And With Support From Family And Friends In An Age When Lack Of Effective Treatment Doomed Most Mentally Ill People.The Man Who Sold America Is A Riveting Account Of A Man Larger Than Life, Who Shaped Not Only An Industry But Also A Century.
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⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
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Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
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If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
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Frequently Asked Questions
- Q: What is 'The Man Who Sold America' about? A: 'The Man Who Sold America' is a biography of Albert D. Lasker, a pivotal figure in the advertising industry. The book explores his innovative advertising techniques, his influence on consumer culture, and his personal struggles, making it a comprehensive account of his life and impact.
- Q: Who is the author of this book? A: The book is authored by Jeffrey Cruikshank and Arthur Schultz, who provide in-depth insights into Albert D. Lasker's life and contributions to advertising.
- Q: What is the condition of the book? A: The book is listed as 'Used Book in Good Condition', which indicates it may show some signs of wear but is generally in acceptable shape for reading.
- Q: How many pages does the book have? A: 'The Man Who Sold America' contains 480 pages, providing ample content to cover Lasker's life and legacy in detail.
- Q: What type of binding does this book have? A: This edition of the book is hardcover, which typically offers greater durability and a more premium feel compared to paperback editions.
- Q: When was the book published? A: The book was published on August 12, 2010, making it a relatively recent addition to the literature on advertising history.
- Q: What is the edition of this book? A: This is the First Edition of 'The Man Who Sold America', which can be significant for collectors and those interested in the original publication.
- Q: Is this book suitable for someone interested in advertising? A: Yes, this book is highly suitable for anyone interested in advertising, marketing history, or the evolution of consumer culture, as it delves into the life of a key figure in these fields.
- Q: Does the book cover Lasker's personal challenges? A: Yes, the biography addresses Albert D. Lasker's mental health challenges and his resilience, providing a well-rounded view of both his professional achievements and personal struggles.
- Q: What can I learn from this book? A: Readers can learn about the origins of modern advertising, key strategies used by Lasker, and how his life experiences shaped the advertising industry as we know it today.