The Manager's Guide to Distribution Channels,New
The Manager's Guide to Distribution Channels,New
The Manager's Guide to Distribution Channels,New

The Manager's Guide to Distribution Channels,New

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SKU: DADAX0071428682
UPC: 9780071428682
Brand: McGraw-Hill Education
Condition: New
Regular price$44.32
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Channel management has become one of the most important components of a firm's competitive strategy, with mistakes often costing companies millionsand channel managers their careers. The Manager's Guide to Distribution Channels provides managers and decision makers with proven tools and gotomarket strategies for refining channel strategies and managing distribution relationships. Selfassessment tools combine with realworld cases and examples to give managers a nontheoretical, balanced blend of thoughtprovoking insights and handson tactics.

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