Title
The Market Driven Organization: Understanding, Attracting, And Keeping Valuable Customers
Delivery time: 8-12 business days (International)
For Forty Years Managers Have Been Exhorted To Stay Close To The Customer And Ahead Of The Competition. And With Good Reason Research Now Shows That Market Driven Organizations Outperform Their Rivals. Given The Obvious Benefits, Why Do So Many Companies Fail To Become Market Driven? Because Their Internal Processes, Structures, Incentives, And Controls Get In The Way, Says George Day, One Of The World'S Leading Authorities On Mar Keting Strategy. Building On His Pathbreaking Book Market Driven Strategy And A Decade Of Experience In Coaching Firms To Deliver Superior Customer Value, Day Presents For The First Time A Battle Tested Hame Work For Creating The Marketdriven Organization.In Eminently Readable Prose, Day Argues That In Successful Market Driven Organizations, Three Key Elements Capabilities, Culture, And Configuration Are Aligned To The Market. Day Explores The Distinctive Market Sensing And Market Relating Capabilities That Are At The Heart Of The Marketdriven Companies. He Draws On Examples Of Such Marketdriven Firms As Intuit, Walmart, Virgin Airlines, Disney, And Gillette To Illustrate How Intimate Knowledge Of Their Customers And Markets Gives These Firms A Powerful Advantage Over Rivals. By Contrast, Day Shows How Failure To Align The Organization To The Market Can Result In Such Mishaps As Ibm'S Loss Of Leadership Of The Computer Market Or Motorola'S Stumble In Shifting From Analog To Digital Cellular Phone Systems.Using Case Studies Of Owens Corning, Sears, And The Eurotunnel, Day Provides A Concise Roadmap To Managers Who Want To Strengthen The Orientation Of Their Organizations To The Market. He Concludes With A Detailed Diagnostic Questionnaire To Help Managers Assess Their Own Progress Here At Last Are All The Insights And Tools Necessary To Construct A Company With Superior Skills For Understanding, Attracting, And Keeping Valuable Customers.
By changing our most important processes and
products, we have already made a big leap forward. This ranges from the
increased use of more sustainable fibers to the use of more
environmentally friendly printing processes to the development of
efficient waste management in our value chain.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Secure Payment
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.
Secure Payment
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.
Related Products
You may also like
Frequently Asked Questions
- Q: What is the main focus of 'The Market Driven Organization'? A: The book focuses on how organizations can become market-driven by aligning their capabilities, culture, and configuration to better understand, attract, and retain valuable customers.
- Q: Who is the author of this book? A: The author is George S. Day, a recognized authority on marketing strategy.
- Q: What are the key elements discussed in the book? A: The key elements discussed are capabilities, culture, and configuration, which need to be aligned with market demands for a successful organization.
- Q: How does the book suggest organizations can improve customer understanding? A: The book provides case studies and a diagnostic questionnaire to help managers assess and strengthen their organization’s market orientation.
- Q: Is this book suitable for managers in any industry? A: Yes, the insights and frameworks presented are applicable to managers across various industries who aim to enhance their market-driven strategies.
- Q: What kind of case studies are included in the book? A: The book includes case studies from companies like Intuit, Wal-Mart, Virgin Airlines, and IBM, showcasing successful and unsuccessful market-driven strategies.
- Q: What is the publication date of 'The Market Driven Organization'? A: The book was published on October 26, 2007.
- Q: What is the condition of the book being sold? A: The book is listed as a 'Used Book in Good Condition', ensuring that it is in acceptable shape for reading.
- Q: How many pages does this book contain? A: The book contains 304 pages.
- Q: What format is this book available in? A: The book is available in paperback format.