Title
The Market Driven Organization: Understanding, Attracting, And Keeping Valuable Customers
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For Forty Years Managers Have Been Exhorted To Stay Close To The Customer And Ahead Of The Competition. And With Good Reason Research Now Shows That Market Driven Organizations Outperform Their Rivals. Given The Obvious Benefits, Why Do So Many Companies Fail To Become Market Driven? Because Their Internal Processes, Structures, Incentives, And Controls Get In The Way, Says George Day, One Of The World'S Leading Authorities On Mar Keting Strategy. Building On His Pathbreaking Book Market Driven Strategy And A Decade Of Experience In Coaching Firms To Deliver Superior Customer Value, Day Presents For The First Time A Battle Tested Hame Work For Creating The Marketdriven Organization.In Eminently Readable Prose, Day Argues That In Successful Market Driven Organizations, Three Key Elements Capabilities, Culture, And Configuration Are Aligned To The Market. Day Explores The Distinctive Market Sensing And Market Relating Capabilities That Are At The Heart Of The Marketdriven Companies. He Draws On Examples Of Such Marketdriven Firms As Intuit, Walmart, Virgin Airlines, Disney, And Gillette To Illustrate How Intimate Knowledge Of Their Customers And Markets Gives These Firms A Powerful Advantage Over Rivals. By Contrast, Day Shows How Failure To Align The Organization To The Market Can Result In Such Mishaps As Ibm'S Loss Of Leadership Of The Computer Market Or Motorola'S Stumble In Shifting From Analog To Digital Cellular Phone Systems.Using Case Studies Of Owens Corning, Sears, And The Eurotunnel, Day Provides A Concise Roadmap To Managers Who Want To Strengthen The Orientation Of Their Organizations To The Market. He Concludes With A Detailed Diagnostic Questionnaire To Help Managers Assess Their Own Progress Here At Last Are All The Insights And Tools Necessary To Construct A Company With Superior Skills For Understanding, Attracting, And Keeping Valuable Customers.
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- Q: How many pages does this book have? A: This book has three hundred four pages. It provides in-depth insights into market-driven organizational strategies.
- Q: What is the binding type of this book? A: The binding type is paperback. This makes it lightweight and easy to carry.
- Q: What are the dimensions of this book? A: The dimensions are six inches in length, zero point eight inches in width, and nine point zero two inches in height. These measurements make it a convenient size for reading and storage.
- Q: Who is the author of this book? A: The author is George S. Day. He is recognized as a leading authority in marketing strategy.
- Q: What category does this book fall under? A: This book falls under the category of Management. It's designed for managers seeking to enhance customer value.
- Q: How do I apply the strategies in this book? A: You can apply the strategies by integrating the frameworks into your organization's processes. The book includes case studies and a diagnostic questionnaire to assist you.
- Q: Is this book suitable for beginners? A: Yes, this book is suitable for beginners. It explains concepts in an accessible manner, making it easy for new managers to understand.
- Q: Can this book help improve customer retention? A: Yes, the book provides insights on understanding and keeping valuable customers. It emphasizes the importance of aligning organizational capabilities with market needs.
- Q: What type of organizations can benefit from this book? A: Market-driven organizations and those looking to improve their customer engagement can benefit. The book uses examples from companies like Wal-Mart and Disney.
- Q: How should I store this book? A: Store this book in a cool, dry place to maintain its condition. Avoid exposure to direct sunlight to prevent fading.
- Q: Are there any special handling instructions for this book? A: No special handling instructions are required. Just handle it carefully to avoid creasing or damage.
- Q: What should I do if the book arrives damaged? A: If the book arrives damaged, contact the seller for a return or exchange. Most sellers offer a return policy for damaged items.
- Q: Is there a warranty for this book? A: No, there is no warranty for this book. However, you can check the return policy for any issues.
- Q: Can I return this book if I don't like it? A: Yes, you can return the book if it does not meet your expectations. Be sure to check the return policy for specific details.
- Q: What if I have questions about the content of the book? A: You can reach out to the publisher or look for online forums discussing marketing strategies based on the book. Engaging with others can enhance your understanding.
- Q: Is this book suitable for advanced readers? A: Yes, advanced readers can find valuable insights in the book. It delves into complex strategies and real-world applications.