Title
The Market Driven Organization: Understanding, Attracting, And Keeping Valuable Customers
Delivery time: 8-12 business days (International)
For Forty Years Managers Have Been Exhorted To Stay Close To The Customer And Ahead Of The Competition. And With Good Reason Research Now Shows That Market Driven Organizations Outperform Their Rivals. Given The Obvious Benefits, Why Do So Many Companies Fail To Become Market Driven? Because Their Internal Processes, Structures, Incentives, And Controls Get In The Way, Says George Day, One Of The World'S Leading Authorities On Mar Keting Strategy. Building On His Pathbreaking Book Market Driven Strategy And A Decade Of Experience In Coaching Firms To Deliver Superior Customer Value, Day Presents For The First Time A Battle Tested Hame Work For Creating The Marketdriven Organization.In Eminently Readable Prose, Day Argues That In Successful Market Driven Organizations, Three Key Elements Capabilities, Culture, And Configuration Are Aligned To The Market. Day Explores The Distinctive Market Sensing And Market Relating Capabilities That Are At The Heart Of The Marketdriven Companies. He Draws On Examples Of Such Marketdriven Firms As Intuit, Walmart, Virgin Airlines, Disney, And Gillette To Illustrate How Intimate Knowledge Of Their Customers And Markets Gives These Firms A Powerful Advantage Over Rivals. By Contrast, Day Shows How Failure To Align The Organization To The Market Can Result In Such Mishaps As Ibm'S Loss Of Leadership Of The Computer Market Or Motorola'S Stumble In Shifting From Analog To Digital Cellular Phone Systems.Using Case Studies Of Owens Corning, Sears, And The Eurotunnel, Day Provides A Concise Roadmap To Managers Who Want To Strengthen The Orientation Of Their Organizations To The Market. He Concludes With A Detailed Diagnostic Questionnaire To Help Managers Assess Their Own Progress Here At Last Are All The Insights And Tools Necessary To Construct A Company With Superior Skills For Understanding, Attracting, And Keeping Valuable Customers.
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Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
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We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Secure Payment
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.