Title
The Market For Virtue: The Potential And Limits Of Corporate Social Responsibility
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The principles and practices of corporate social responsibility date back more than a century , but the current wave of global interest is unprecedented. With The Market for Virtue, David Vogel has provided the most comprehensive analysis to date of the contemporary CSR movement in both the United States and Europe. Growing awareness of CSR is evident in the growth of social and ethical investment funds, voluntary codes of corporate conduct, and companies selfreporting on social and environmental practices. Deep grassroots interests can be seen in boycotts, protests, and the growing number of organizations monitoring corporate social and environmental performance. A renowned authority on businessgovernment relations, Vogel offers a thoughtful and balanced appraisal of the movements accomplishments and limitations, including a critical evaluation of the business case for CSR. While acknowledging the movements achievementsmost notably in labor, human rights, and environmental conditions in developing countriesVogel also demonstrates that CSRs potential to bring about a significant change in corporate behavior is exaggerated. While corporate social responsibility can be a useful tool alongside laws and regulations, it cannot completely replace them. The Market for Virtue explores the extent to which improvements in corporate conduct can occur without more extensive or effective government regulationin the United States, Europe, the Far East, and developing nations. In other words, what is the longterm potential of business selfregulation? The improvement that can be expected is far more modest than recent breathless writing on CSR would indicate. At some point, many businesses must choose between doing what seems ethically rights and what is most profitable. Since businesses are typically found to make moneyand because shareholders and capitalism demand that they do sothe bottom line tends to win out. There is a market for virtue, but it is limited by the substantial costs of more responsible business behavior.
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