The Market Value Process: Bridging Customer & Shareholder Value,Used

The Market Value Process: Bridging Customer & Shareholder Value,Used

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SKU: SONG0787902756
Brand: Jossey-Bass
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Discover a unique, crossfunctional approach to developingstrategyEarn the loyalty of your customers and the allegiance of yourshareholders at the same time. The Market Value Process provides agroundbreaking, practical approach to linking customer andshareholder value in a marketplace where pricecutting is king. Itdetails a twelvestep framework for determining how well customerneeds are being met, building strategies for meeting those needs,and ensuring those strategies create enough customer andshareholder value to work successfully. With new thoughts on topicssuch as teamwork and core competencies, this book defines a generalmanagement and financial approach to strategy building everyexecutive should consider.

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

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