Title
The Marketers Guide To Public Relations: How Todays Top Companies Are Using The New Pr To Gain A Competitive Edge (Wiley Series,Used
Delivery time: 8-12 business days (International)
The 1990S Will Mark An Era Of Intense Competition, Both Domestically And Globally; Businesses Must Win A Share Of The Consumers Mind And Heart And Build Strong Consumer Awareness And Preference. However, In Todays Overcommunicated Society, Mass And Even Target Advertising Lose Some Of Their Costeffectiveness. Thats Where Marketing Public Relations (Mpr) Comes In, Making The Most Of The Strength Of News, Events, Community Programs, And Other Powerful Communication Modalities. Covers This Emerging Trend In Public Relations, Showing Not Only Why Mpr Helped Companies Gain A Competitive Edge, But Also How It Is Used By Its Most Sophisticated Practitioners To Get Maximum Mileage From Product Introductions, Special Events Marketing, Brand Name Associations And Company Reputation, How To Extend A Products Life Cycle, Defend Products At Risk, And More. Features Examples And Actual Cases Illustrating The Success Of Mpr.
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⚠️ WARNING (California Proposition 65):
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Shipping & Returns
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We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
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Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
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Frequently Asked Questions
- Q: What is the main topic of 'The Marketer's Guide to Public Relations'? A: The book discusses how businesses can leverage marketing public relations (MPR) to gain a competitive edge, particularly in an era of intense competition and overcommunication.
- Q: Who is the author of this book? A: The author of 'The Marketer's Guide to Public Relations' is Thomas L. Harris.
- Q: When was 'The Marketer's Guide to Public Relations' published? A: The book was published on February 7, 1991.
- Q: What is the format of this book? A: This book is available in hardcover format.
- Q: How many pages are in 'The Marketer's Guide to Public Relations'? A: The book contains a total of 306 pages.
- Q: Does the book provide real-world examples? A: Yes, the book includes examples and actual cases illustrating the success of marketing public relations strategies.
- Q: What are some strategies discussed in the book? A: The book covers strategies such as product introductions, special events marketing, and brand name associations to enhance company reputation.
- Q: Is this book suitable for beginners in marketing? A: Yes, the book is designed to provide insights into marketing public relations, making it suitable for both beginners and experienced marketers.
- Q: What is the edition of this book? A: This is the first edition of 'The Marketer's Guide to Public Relations'.
- Q: How does this book help businesses in competitive markets? A: The book explains how MPR can help businesses build consumer awareness and preference, which is crucial for success in competitive markets.