The Marketers Guide To Public Relations: How Todays Top Companies Are Using The New Pr To Gain A Competitive Edge (Wiley Series,Used

The Marketers Guide To Public Relations: How Todays Top Companies Are Using The New Pr To Gain A Competitive Edge (Wiley Series,Used

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The 1990S Will Mark An Era Of Intense Competition, Both Domestically And Globally; Businesses Must Win A Share Of The Consumers Mind And Heart And Build Strong Consumer Awareness And Preference. However, In Todays Overcommunicated Society, Mass And Even Target Advertising Lose Some Of Their Costeffectiveness. Thats Where Marketing Public Relations (Mpr) Comes In, Making The Most Of The Strength Of News, Events, Community Programs, And Other Powerful Communication Modalities. Covers This Emerging Trend In Public Relations, Showing Not Only Why Mpr Helped Companies Gain A Competitive Edge, But Also How It Is Used By Its Most Sophisticated Practitioners To Get Maximum Mileage From Product Introductions, Special Events Marketing, Brand Name Associations And Company Reputation, How To Extend A Products Life Cycle, Defend Products At Risk, And More. Features Examples And Actual Cases Illustrating The Success Of Mpr.

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We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.

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We provide a 2-year limited warranty, from the date of purchase for all our products.

If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.

This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).

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