Title
The Marketing Plan Handbook, 6Th Edition
Delivery time: 8-12 business days (International)
The Marketing Plan Handbook (6Th Edition) Presents A Streamlined Approach To Writing Succinct And Meaningful Marketing Plans. By Offering A Comprehensive, Stepbystep Method For Crafting A Strategically Viable Marketing Plan, This Book Provides The Relevant Information In A Concise And Straighttothepoint Manner. Itoutlines The Basic Principles Of Writing A Marketing Plan And Presents An Overarching Framework That Encompasses The Plan'S Essential Components.A Distinct Characteristic Of This Book Is Its Emphasis On Marketing As A Valuecreation Process. Because It Incorporates The Three Aspects Of Value Managementmanaging Customer Value, Managing Collaborator Value, And Managing Company Valuethe Marketing Plan Outlined In This Book Is Relevant Not Only For Businesstoconsumer Scenarios But For Businesstobusiness Scenarios As Well. This Integration Of Businesstoconsumer And Businesstobusiness Planning Into A Single Framework Is Essential For Ensuring Success In Today'S Networked Marketplace.The Marketing Plan Outlined In This Book Builds On The View Of Marketing As A Central Business Discipline That Defines The Key Aspects Of A Company'S Business Model. This View Of Marketing Is Reflected In The Book'S Crossfunctional Approach To Strategic Business Planning. The Marketing Plan Handbook Offers An Integrative Approach To Writing A Marketing Plan That Incorporates The Relevant Technological, Financial, Organizational, And Operational Aspects Of The Business. This Approach Leads To A Marketing Plan That Is Pertinent Not Only For Marketers But For The Entire Organization.The Marketing Plan Handbook Can Benefit Managers In All Types Of Organizations. For Startups And Companies Considering Bringing New Products To The Market, This Book Outlines A Process For Developing A Marketing Plan To Launch A New Offering. For Established Companies With Existing Portfolios Of Products, This Book Presents A Structured Approach To Developing An Action Plan To Manage Their Offerings And Product Lines. Whether It Is Applied To A Small Business Seeking To Formalize The Planning Process, A Startup Seeking Venturecapital Financing, A Fastgrowth Company Considering An Initial Public Offering, Or A Large Multinational Corporation, The Framework Outlined In This Book Can Help Streamline The Marketing Planning Process And Translate It Into An Actionable Strategic Document That Informs Business Decisions And Helps Avoid Costly Missteps.
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Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
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Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Frequently Asked Questions
- Q: What is the main focus of The Marketing Plan Handbook, 6th Edition? A: The Marketing Plan Handbook, 6th Edition, focuses on a streamlined approach to writing effective marketing plans, emphasizing marketing as a value-creation process that integrates customer, collaborator, and company value.
- Q: Who is the author of The Marketing Plan Handbook? A: The author of The Marketing Plan Handbook, 6th Edition, is Alexander Chernev.
- Q: How many pages does this book contain? A: The book contains 156 pages.
- Q: What type of binding does this book have? A: The Marketing Plan Handbook, 6th Edition, is available in paperback binding.
- Q: When was The Marketing Plan Handbook, 6th Edition published? A: The book was published on February 15, 2020.
- Q: What are the key components of a marketing plan discussed in the book? A: The book outlines essential components of a marketing plan including market analysis, target audience identification, value proposition development, and action planning.
- Q: Can this book be helpful for startups? A: Yes, the book provides a structured process for developing a marketing plan, making it beneficial for startups launching new products.
- Q: Is The Marketing Plan Handbook relevant for established businesses? A: Absolutely, it offers a structured approach for established companies to manage their product lines and enhance marketing strategies.
- Q: What is unique about the marketing framework presented in this book? A: The unique aspect of the framework is its integration of both business-to-consumer and business-to-business planning, tailored for today's networked marketplace.
- Q: What is the condition of the book? A: The Marketing Plan Handbook, 6th Edition, is in new condition.