Title
The Marketing Plan,New
Delivery time: 8-12 business days (International)
The Marketing Plan, 5th Edition gives students the knowledge, tools, and techniques they need to develop marketing plans like the pros. Throughout the text, stepbystep procedures guide students through each phase in creating marketing plans??from scanning the environment and establishing goals and objectives, to developing marketing strategies and tactics, to presenting and implementing the plan, and everything in between.This text is not just a howto book; it also explains the importance of a wellformulated marketing plan and encourages student participation through activities. Moreover, it contains seven actual student marketing plans which can be used as models.This text can be used as a supplement to another text, or as a standalone in a Principles of Marketing, Marketing Management, Strategic Marketing, Entrepreneurship, or Internet Marketing course.
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⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
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To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
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We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.
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Frequently Asked Questions
- Q: What is the main focus of 'The Marketing Plan'? A: 'The Marketing Plan' focuses on equipping readers with the knowledge and tools necessary to develop effective marketing plans, covering everything from goal setting to strategy implementation.
- Q: Who is the author of 'The Marketing Plan'? A: The author of 'The Marketing Plan' is William A. Cohen, a best-selling author known for his expertise in marketing strategies.
- Q: What edition is 'The Marketing Plan' currently in? A: 'The Marketing Plan' is currently in its 5th edition, which includes updated content and new features to enhance the reader's experience.
- Q: How many pages does 'The Marketing Plan' have? A: 'The Marketing Plan' contains 350 pages, providing comprehensive guidance on creating marketing plans.
- Q: What type of binding does 'The Marketing Plan' have? A: 'The Marketing Plan' is available in paperback binding, making it a practical choice for readers who prefer a physical book.
- Q: What are some key features of 'The Marketing Plan'? A: Key features of 'The Marketing Plan' include step-by-step instructions, time-saving worksheets, and actual marketing plans from readers who have successfully implemented the strategies discussed.
- Q: Is 'The Marketing Plan' suitable for beginners? A: 'The Marketing Plan' is suitable for both beginners and experienced marketers, as it provides clear, logical instructions that cater to various experience levels.
- Q: What type of marketing tasks does 'The Marketing Plan' cover? A: 'The Marketing Plan' covers a wide range of marketing tasks, including market profiling, budgeting for advertising, and developing strategic marketing tactics.
- Q: When was 'The Marketing Plan' published? A: 'The Marketing Plan' was published on December 9, 2005, and has been a valuable resource for marketers since its release.
- Q: What condition is the book in? A: 'The Marketing Plan' is listed as a new book in good condition, ensuring that readers receive a quality product.