The Marvel Studios Story: How a Failing Comic Book Publisher Became a Hollywood Superhero (The Business Storybook Series),Used

The Marvel Studios Story: How a Failing Comic Book Publisher Became a Hollywood Superhero (The Business Storybook Series),Used

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SKU: DADAX1400216133
Brand: HarperCollins Leadership
Regular price$18.32
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What can you learn from the worlds most successful companies? Marvel characters have been shaping pop culture for decades and when comic books were no longer keeping the company afloat, Marvel Studios was born.Marvel Studios is the multibilliondollar home to iconic franchises. They are known for creating brilliant multilayered worlds and storylines that allow their audiences to escape into a fantasy and inspire the creative side of every viewer. But, behind those visionaries is a welloiled storytelling machine dedicated to getting the Hulks smash fists in the hands of every child and a sea of Spiderman costumes deployed every Halloween.The Marvel Studios Story educates you on how one of the largest creative companies in the planetary universe runs their business and keeps their fans and their parent company, Disney, counting the profits. Through the story of Marvel Studios, youll learn: How to recognize and pursue additional revenue streams. How a company can successfully balance the creative with business to appease investors and fans alike. And how to keep a decadesold superhero franchise new and exciting without losing sight of its roots.The Marvel Studios Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that enabled a struggling comic book publisher to parlay the power of myth and storytelling to become one of historys most successful movie studios.

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

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