The Master Switch: The Rise And Fall Of Information Empires

The Master Switch: The Rise And Fall Of Information Empires

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SKU: SONG0307269930
Brand: Knopf
Condition: Used
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In This Age Of An Open Internet, It Is Easy To Forget That Every American Information Industry, Beginning With The Telephone, Has Eventually Been Taken Captive By Some Ruthless Monopoly Or Cartel. With All Our Media Now Traveling A Single Network, An Unprecedented Potential Is Building For Centralized Control Over What Americans See And Hear. Could History Repeat Itself With The Next Industrial Consolidation? Could The Internetthe Entire Flow Of American Informationcome To Be Ruled By One Corporate Leviathan In Possession Of The Master Switch? That Is The Big Question Of Tim Wus Pathbreaking Book.As Wus Sweeping History Shows, Each Of The New Media Of The Twentieth Centuryradio, Telephone, Television, And Filmwas Born Free And Open. Each Invited Unrestricted Use And Enterprising Experiment Until Some Wouldbe Mogul Battled His Way To Total Domination. Here Are Stories Of An Uncommon Will To Power, The Power Over Information: Adolph Zukor, Who Took A Technology Once Used As Commonly As Youtube Is Today And Made It The Exclusive Prerogative Of A Kingdom Called Hollywood . . . Nbcs Founder, David Sarnoff, Who, To Save His Broadcast Empire From Disruptive Visionaries, Bullied One Inventor (Of Electronic Television) Into Alcoholic Despair And Another (This One Of Fm Radio, And His Boyhood Friend) Into Suicide . . . And Foremost, Theodore Vail, Founder Of The Bell System, The Greatest Information Empire Of All Time, And A Capitalist Whose Faith In Sovietstyle Central Planning Set The Course Of Every Information Industry Thereafter.Explaining How Invention Begets Industry And Industry Begets Empirea Progress Often Blessed By Government, Typically With Stifling Consequences For Free Expression And Technical Innovation Alikewu Identifies A Timehonored Pattern In The Maneuvers Of Todays Great Information Powers: Apple, Google, And An Eerily Resurgent At&T. A Battle Royal Looms For The Internets Future, And With Almost Every Aspect Of Our Lives Now Dependent On That Network, This Is One War We Dare Not Tune Out.Part Industrial Expos, Part Meditation On What Freedom Requires In The Information Age, The Master Switch Is A Stirring Illumination Of A Drama That Has Played Out Over Decades In The Shadows Of Our National Life And Now Culminates With Terrifying Implications For Our Future.

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

  • Q: How many pages does the book have? A: This book has three hundred eighty-four pages. It provides an in-depth exploration of the history of information empires.
  • Q: What is the binding type of this book? A: The binding type is hardcover. This makes it durable and suitable for long-term use.
  • Q: What are the dimensions of the book? A: The book measures six point six seven inches in length, one point three four inches in width, and nine point five seven inches in height.
  • Q: Who is the author of 'The Master Switch'? A: The author is Tim Wu. He is known for his insights into the history and evolution of information industries.
  • Q: What genre does this book belong to? A: The book belongs to the Communications genre. It delves into the historical and contemporary aspects of information control.
  • Q: Is this book suitable for young readers? A: This book is primarily aimed at adult readers. It discusses complex themes related to media and monopolies.
  • Q: How do I care for this hardcover book? A: Keep the book in a dry, cool place to avoid moisture damage. Use a bookmark to prevent spine wear.
  • Q: Can I store this book on a bookshelf? A: Yes, it can be safely stored on a bookshelf. Make sure it is upright to maintain its shape.
  • Q: Is this book safe to read while eating? A: While there are no hazardous materials, it's best to avoid eating while reading to keep the book clean.
  • Q: What if my book arrives damaged? A: If your book arrives damaged, contact customer support for return instructions. You may be eligible for a replacement.
  • Q: Can I return the book if I'm not satisfied? A: Yes, you can return the book if you're not satisfied. Check the return policy for specific instructions.
  • Q: Are there any illustrations in the book? A: No, this book does not contain illustrations. It focuses on text-based content for a comprehensive understanding.
  • Q: Is the book available in digital format? A: This listing is for the hardcover edition. Check with retailers for the availability of digital versions.
  • Q: Does the book contain any references or bibliography? A: Yes, the book includes references and bibliography for further reading and verification of its claims.
  • Q: What is the main theme of 'The Master Switch'? A: The main theme is the examination of how information industries are controlled and monopolized throughout history.

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