The Mcdonaldization Of Society: Into The Digital Age

The Mcdonaldization Of Society: Into The Digital Age

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The Book That Made Mcdonaldization Part Of The Lexicon Of Contemporary Sociological Theory, Read By Hundreds Of Thousands Of Students, Is Now In Its Ninth Edition!George Ritzer'S Seminal Work Of Critical Sociology, The Mcdonaldization Of Society, Continues To Stand As One Of The Pillars Of Modern Day Sociological Thought. Building On The Argument That That The Fast Food Restaurant Has Become The Model For The Rationalization Process Today, This Book Links Theory To Contemporary Life In A Globalized World And Resonates With Students In A Way That Few Other Books Do. Ritzer Opens Students Eyes To Many Current Issues And Shows How Mcdonaldizations Principles Apply To Other Settings, Especially In The Areas Of Consumption And Globalization. Through Vivid Storytelling Prose, Ritzer Provides An Insightful Introduction To This Fascinating Topic And Aids Students' Critical Development. This New Edition Has Been Fully Updated To Include A New Focus On Mcdonaldization In The Digital World.

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To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.

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Warranty

We provide a 2-year limited warranty, from the date of purchase for all our products.

If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.

This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).

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Frequently Asked Questions

  • Q: What is the main topic covered in 'The McDonaldization of Society'? A: The book explores the concept of 'McDonaldization', which refers to the process by which the principles of the fast food restaurant model have come to dominate various sectors of society, influencing rationalization processes in contemporary life.
  • Q: Who is the author of this book? A: The author of 'The McDonaldization of Society' is George Ritzer, a prominent sociologist known for his critical analysis of modern societal structures.
  • Q: What edition is currently available? A: The book is available in its Ninth Edition, which was fully updated to include new insights on McDonaldization in the digital age.
  • Q: How many pages does the book contain? A: The book consists of 280 pages, providing a comprehensive overview of the McDonaldization concept and its relevance today.
  • Q: When was this edition published? A: This edition was published on February 14, 2018.
  • Q: What is the condition of the book? A: The book is listed as 'New', ensuring it is in pristine condition for readers.
  • Q: What is the binding type of the book? A: The book is available in paperback binding, making it lightweight and easy to handle.
  • Q: Is this book suitable for students? A: Yes, 'The McDonaldization of Society' is widely read by students and is considered a significant part of contemporary sociological theory.
  • Q: What themes are covered in the book? A: The book discusses themes such as rationalization, consumption, globalization, and the impact of McDonaldization on various societal settings.
  • Q: Can this book help with critical thinking skills? A: Yes, the book aids in the critical development of students by linking sociological theory to real-world issues, encouraging them to analyze and reflect on contemporary society.