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A classic besteller that presents de Bonos model of the mind, which remains as insightful as it was when first published in 1969The Mechanism of Mind presents Edward de Bonos original theories on how the brain functions, processes information, and organizes it. It explains why the brain, the mechanism, can only work in certain ways and introduces the four basic types of thinking that have gone on to inform his lifes work, namely natural thinking, logical thinking, mathematical thinking, and lateral thinking. De Bono also outlines his argument for introducing the word PO as an alternative to the word NO when putting lateral thinking into practice. Drawing on colorful visual imagery to help explain de Bonos theories and thoughtprocesses, from light bulbs and sugar cubes to photography and water erosion, this book is a mustread for anyone who wants to gain a greater understanding of how the mind works and organizes informationand how Edward de Bono came to develop his creative thinking tools.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer,
birth defects, or other reproductive harm.
The content of the book is good, but I was frustrated with the shipping delay. It arrived a week later than promised. I did enjoy the insights on memory, but the wait dampened my experience a bit.
L
Leila Ahmed
Great for anyone looking to improve
This book is fantastic! It helped me understand my mind and gave me practical tips to enhance both memory and creativity. The chapters are well-structured and engaging. I’ve already recommended it to my friends!
J
Julia Reynolds
Good concepts, but a bit dense
The book has some solid ideas on maximizing memory and creativity, but I found some parts a little heavy on theory. Still, I'm learning a lot and will keep it as a reference. Worth a read if you're interested in psychology.
A
Amir Kahn
Insightful and Practical
I really enjoyed reading 'The Mechanism of Mind'. It breaks down how our minds work in a way that's easy to understand. I have already started using some tips to boost my memory and creativity, and they seem to be working!
C
Carlos Rivera
Not what I expected
I thought this would be a light read, but it gets pretty technical. While there are definitely useful insights, I was hoping for more practical exercises rather than just theoretical concepts.
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