Author
Bindng
The Mechanism of Mind: Understand How Your Mind Works to Maximise Memory and Creative Potential
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A classic besteller that presents de Bonos model of the mind, which remains as insightful as it was when first published in 1969The Mechanism of Mind presents Edward de Bonos original theories on how the brain functions, processes information, and organizes it. It explains why the brain, the mechanism, can only work in certain ways and introduces the four basic types of thinking that have gone on to inform his lifes work, namely natural thinking, logical thinking, mathematical thinking, and lateral thinking. De Bono also outlines his argument for introducing the word PO as an alternative to the word NO when putting lateral thinking into practice. Drawing on colorful visual imagery to help explain de Bonos theories and thoughtprocesses, from light bulbs and sugar cubes to photography and water erosion, this book is a mustread for anyone who wants to gain a greater understanding of how the mind works and organizes informationand how Edward de Bono came to develop his creative thinking tools.
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