The Media Training Bible: 101 Things You Absolutely, Positively Need To Know Before Your Next Interview,New

Delivering An Effective Media Interview Today Is More Challenging Than Ever Before. Todays Media Spokesperson Must Compete With Shrinking Audience Attention Spans, Cope With Social Media Overload, And Confront Sensationalized Reporting. Given Those Challenges, How Can You Create Positive Messages That Cut Through The Noise And Motivate Your Audiences? How Can You Respond To Difficult Questions In A Confident Manner That Increases Your Credibility? And How Can You Navigate Your Company Through A Media Crisis So It Becomes A Mere Blip Instead Of A Reputationdestroying Disaster?Brad Phillips, One Of The Worlds Top Media Trainers, Will Lead You Through An Engaging Mix Of 101 Twopage Lessons, Three Dozen Reallife Case Studies, And Several Handson Exercises. He Will Teach You How To Become An Effective Media Spokesperson, Eliminate Your Fear, Build Your Brand, And Enhance Your Reputation. You Will Learn How To: Master The Ground Rules For Working With Reporterscreate Memorable Media Messagessupport Your Message With Mediafriendly Stories, Statistics, And Sound Bitesdeliver A Winning Interviewanswer Tough Questionsadjust Your Approach For Print, Radio, Television, And Social Mediause Positive Body Language That Reinforces Your Messagedress For Television Prepare For And Manage A Media Crisisone Of The Most Comprehensive And Wellorganized Books Ever Published On The Topic, The Media Training Bible Will Prepare You For Todays Media Culture, In Which A Tweet Can Become Newsworthy And A News Interview Can Become Tweetworthy.