The Medici Effect: What Elephants and Epidemics Can Teach Us About Innovation,Used

The Medici Effect: What Elephants and Epidemics Can Teach Us About Innovation,Used

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SKU: SONG1422102823
Brand: Harvard Business Review Press
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Why do so many worldchanging insights come from people with little or no related experience? Charles Darwin was a geologist when he proposed the theory of evolution. And it was an astronomer who finally explained what happened to the dinosaurs.Frans Johanssons The Medici Effect shows how breakthrough ideas most often occur when we bring concepts from one field into a new, unfamiliar territory, and offers examples how we can turn the ideas we discover into pathbreaking innovations.

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