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The Mirrored Window: Focus Groups From A Moderators Point Of View-used
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Focus Groups Are Important Method For Learning About Your Customers. If Youre Involved With Focus Groups In Any Way, Look No Further For Expert Advice.Whether You Are Using Focus Groups For The First Time, Looking For Ways To Make Your Focus Groups More Productive, Or You Want To Make Your Focus Group Facility A Regional Star, The Mirrored Window Offers Practical Advice. Expert Moderator Judith Langer Guides You To Success Stepbystepusing Real Examplesfrom Defining Your Focus Group Project To Writing The Report. Compare The Advantages Of Focus Group Research Over Quantitative Studies. Get A Checklist That Helps You Easily Determine When To Use Qualitative Research And When To Choose Quantitative. Learn When To Use Focus Groups Over Oneonone Interviews And How To Decide On An Optimal Focus Group Size. Plus, Youll Find The Questions To Ask To Help You Decide If Telephone Research Will Suffice. Heres How Focus Group Research Is Done. Understand The Process And Timing For Selecting A Focus Group Facility, Scheduling Focus Groups, Screening Focus Group Respondents, Rescreening Respondents, Conducting Focus Group Sessions, And Reviewing Focus Group Results. Judith Langers Commonsense Approach Helps You Proceed With Absolute Confidence. What Makes A Facility Great. Learn Which Features And Services To Look For When Selecting A Facility. Planning A New Facility Or Renovating An Older One? Ms. Langers Book Delivers Information Youll Want To Share With Your Architect, Inte Rior Designer, And Even Your Banker Who Wants To Understand Your Business Better. Rogue Focus Group Respondents. Find Out What You Need To Know About Focus Group Cheaters, Repeaters, And Deceivers. Learn How To Deal With Knowitalls In Focus Groups, People Who Talk Too Much, Respondents Ho Are Rude, And Conversations That Stray Off The Topic At Hand. How To Stay In Control Of The Focus Group. Youll Find Dozens Of Tips For Gaining Control Without Losing Your Own Selfcontrol. Actual Phrases And Signals You Can Use To Keep A Focus Group On Track; How To Get The Focus Group Talking, How To Ask Focus Group Questions Without Biasing Responses, How To Control Group Dynamics, When To Probe And When To Use A Firm Hand. Get The Most Out Of Sessions. As A Focus Group Client, Learn When To Speak Up And When To Let The Focus Group Moderator Do Her Job. As A Focus Group Moderator, Learn How To Address Client Concerns And How To Deliver The Most Value To Them. Reporting Tips. In A Full Chapter Dedicated To Writing Useful Reports On Focus Group Research, Analysis, And Implications, Ms. Langer Shares Such Sound Advice As 'Avoid Using Numbers When Reporting On Qualitative Studies'Wisdom And Guidance To Sharpen Anyones Focus Group Reporting Skills.
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- Q: How many pages does this book have? A: This book has two hundred seventy-two pages. It provides a comprehensive guide to conducting focus groups effectively.
- Q: What type of binding does this book have? A: The book is available in paperback binding. This makes it both portable and easy to handle during reading.
- Q: Who is the author of this book? A: The author is Judith Langer. She is an expert moderator with extensive experience in focus group research.
- Q: How do I conduct a focus group using this book? A: To conduct a focus group, follow the step-by-step guidance in the book. It covers everything from project definition to report writing.
- Q: Is this book suitable for beginners? A: Yes, this book is suitable for beginners. It provides practical advice and examples for those new to focus group research.
- Q: What is the primary focus of this book? A: The primary focus is on effective methods for conducting focus groups. It emphasizes the importance of understanding customer perspectives.
- Q: How do I select a focus group facility? A: You can learn how to select a facility by reviewing the features and services discussed in the book. The author provides essential criteria for evaluation.
- Q: What tips are provided for focus group moderation? A: The book offers dozens of tips for moderating focus groups effectively. These include techniques for keeping discussions on track and managing group dynamics.
- Q: How should I report focus group findings? A: You should report findings by following the dedicated chapter in the book. It advises against using numbers for qualitative studies.
- Q: Are there strategies for dealing with difficult respondents? A: Yes, the book includes strategies for managing rogue respondents. It discusses handling know-it-alls and keeping conversations relevant.
- Q: Can I use this book for advanced focus group techniques? A: While the book is beginner-friendly, it also covers advanced techniques. Experienced moderators can benefit from the practical insights provided.
- Q: What kind of real examples are included in the book? A: The book includes real examples from Judith Langer's experience. These examples illustrate the application of techniques discussed.
- Q: What does the book say about qualitative versus quantitative research? A: It compares the advantages of focus group research to quantitative studies. The book emphasizes when to choose qualitative methods over quantitative.
- Q: How can I determine the right focus group size? A: The book provides guidance on determining the optimal focus group size. It discusses factors that influence this decision.
- Q: What is the main benefit of reading this book? A: The main benefit is gaining expert knowledge on conducting focus groups. It equips readers with tools for better customer insights.