Title
The Moral Economy: Why Good Incentives Are No Substitute for Good Citizens (Castle Lecture Series),Used
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Why do policies and business practices that ignore the moral and generous side of human nature often fail?Should the idea of economic manthe amoral and selfinterested Homo economicusdetermine how we expect people to respond to monetary rewards, punishments, and other incentives? Samuel Bowles answers with a resounding no. Policies that follow from this paradigm, he shows, may crowd out ethical and generous motives and thus backfire.But incentives per se are not really the culprit. Bowles shows that crowding out occurs when the message conveyed by fines and rewards is that selfinterest is expected, that the employer thinks the workforce is lazy, or that the citizen cannot otherwise be trusted to contribute to the public good. Using historical and recent case studies as well as behavioral experiments, Bowles shows how welldesigned incentives can crowd in the civic motives on which good governance depends.
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