The Myth Of Excellence: Why Great Companies Never Try To Be The Best At Everything,Used

The Myth Of Excellence: Why Great Companies Never Try To Be The Best At Everything,Used

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SKU: SONG0609810014
UPC: 9780609810019
Brand: Crown
Condition: Used
Regular price$8.94
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Excellence (N.) 1. The Clearly False And Destructive Theory That A Company Ought To Be Great At Everything It Does. 2. A Mistaken Goal In Which The Predictable Outcome Is That The Company Ends Up Worldclass At Nothingnot Welldifferentiated And Therefore Not Thought Of By Consumers At The Moment Of Need.Based On Exhaustive Research, The Myth Of Excellence Provides Conclusive Evidence Of The Futility Of Trying To Be Excellent In All Aspects Of A Commercial Transactionprice, Product, Access, Experience, And Service. Instead, The Strategy For Your Products And Services Should Be To Dominate On One Element, Differentiate On A Second, And Be At Industry Par (I.E., Average) On The Rest. Yes, It Is Okay To Be Average As Long As Your Customers Know Specifically Where And How You Are Superior And Worldclass.

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This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

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