Title
The Naked Brain: How The Emerging Neurosociety Is Changing How We Live, Work, And Love
Delivery time: 8-12 business days (International)
Consider A World In Which Marketers Use Brain Scans To Determine Consumer Interest In A Product Politicians Use Brainimagebased Profiles To Target Voters A Test Could Determine Your Suitability For A Job Or To Whom You Will Be Romantically Attractedfar From Science Fiction, This Neurosocietya Society In Which Brain Science Influences Every Aspect Of Daily Lifeis Already Here.Innovative Researchers And Cuttingedge Technology, Like Brain Imaging And Brain Scanning Devices, Have Revolutionized Our Understanding Of How We Process Information, Communicate, Trust, Sympathize, And Love. However, Scientists And Doctors Are Not The Only Ones Interested In The Naked Brain; Advertisers, Politicians, Economists, And Others Are Using The Latest Findings On The Human Brain To Reshape Our Lives, From The Bedroom To The Boardroom.Despite The Potential Benefits, Theres Obvious Peril In The Promise. Richard Restak Explores The Troubling Moral And Legal Dilemmas That Arise From Corporate And Political Applications Of This New Brain Research. Someday We May Live In A World Where Our Choices, Our Professional And Personal Prospects, Even Our Morals And Ethics Will Be Controlled By Those Armed With An Elite Understanding Of The Principles Of Neuroscience.Eyeopening And Provocative, The Naked Brain Is A Startling Look At The Impact Such Unprecedented Access To Our Most Secret Thoughts And Tendencies Will Have On All Of Us.In The Naked Brain, Bestselling Author Richard Restak Explores How The Latest Technology And Research Have Exposed The Brain And How We Think, Feel, Remember, And Socialize In Unprecedented And Often Surprising Ways. Now That Knowledge Is Being Used By Doctors, Advertisers, Politicians, And Others To Influence And Revolutionize Nearly Every Aspect Of Our Daily Lives.Restak Is Our Guide To This Neurosociety, A Brave New World In Which Brain Science Influences Our Present And Will Even More Tangibly Shape Our Future. Citing Social Trends, Shifts In Popular Culture, The Rise And Fall Of Products In The Public Favor, Even Changes In The American Vernacular, The Naked Brain Is An Illuminating And Often Troubling Investigation Of The Impending Opportunities And Dangers Being Created By The Neuroscience Revolution, And A Revelation For Anyone Who Ever Wondered Why They Prefer Coke Over Pepsi Or Kerry Over Bush.From The Hardcover Edition.
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Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
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This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.