Title
The Naked Brain: How the Emerging Neurosociety is Changing How We Live, Work, and Love,New
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Consider a world in which Marketers use brain scans to determine consumer interest in a product Politicians use brainimagebased profiles to target voters A test could determine your suitability for a job or to whom you will be romantically attractedFar from science fiction, this neurosocietya society in which brain science influences every aspect of daily lifeis already here.Innovative researchers and cuttingedge technology, like brain imaging and brain scanning devices, have revolutionized our understanding of how we process information, communicate, trust, sympathize, and love. However, scientists and doctors are not the only ones interested in the naked brain; advertisers, politicians, economists, and others are using the latest findings on the human brain to reshape our lives, from the bedroom to the boardroom.Despite the potential benefits, theres obvious peril in the promise. Richard Restak explores the troubling moral and legal dilemmas that arise from corporate and political applications of this new brain research. Someday we may live in a world where our choices, our professional and personal prospects, even our morals and ethics will be controlled by those armed with an elite understanding of the principles of neuroscience.Eyeopening and provocative, The Naked Brain is a startling look at the impact such unprecedented access to our most secret thoughts and tendencies will have on all of us.In The Naked Brain, bestselling author Richard Restak explores how the latest technology and research have exposed the brain and how we think, feel, remember, and socialize in unprecedented and often surprising ways. Now that knowledge is being used by doctors, advertisers, politicians, and others to influence and revolutionize nearly every aspect of our daily lives.Restak is our guide to this neurosociety, a brave new world in which brain science influences our present and will even more tangibly shape our future. Citing social trends, shifts in popular culture, the rise and fall of products in the public favor, even changes in the American vernacular, The Naked Brain is an illuminating and often troubling investigation of the impending opportunities and dangers being created by the neuroscience revolution, and a revelation for anyone who ever wondered why they prefer Coke over Pepsi or Kerry over Bush.
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- Q: How many pages does The Naked Brain have? A: This book has two hundred seventy-two pages. It provides an in-depth exploration of neuroscience and its implications on society.
- Q: What type of binding does The Naked Brain have? A: The Naked Brain is a hardcover book. This binding provides durability and a premium feel for readers.
- Q: Who is the author of The Naked Brain? A: The author is Richard Restak, M.D. He is a bestselling author known for his insights in neuroscience.
- Q: What is the genre of The Naked Brain? A: The Naked Brain falls under the neuropsychology genre. It discusses the impact of neuroscience on daily life and society.
- Q: What are the dimensions of The Naked Brain? A: The book measures five point seventy-one inches in length, one point one inches in width, and eight point four inches in height. These dimensions make it easy to handle.
- Q: What is the main theme of The Naked Brain? A: The main theme explores how neuroscience affects our lives. It highlights how brain science influences marketing, politics, and personal relationships.
- Q: How should I read The Naked Brain? A: You can read The Naked Brain at your own pace. It's suitable for anyone interested in neuroscience, psychology, or societal issues.
- Q: Is The Naked Brain suitable for young readers? A: No, The Naked Brain is not specifically designed for young readers. Its themes and discussions are more appropriate for adults.
- Q: What kind of reader would enjoy The Naked Brain? A: Readers interested in psychology, neuroscience, or social sciences would enjoy this book. It provides insights that appeal to curious minds.
- Q: How do I care for my copy of The Naked Brain? A: To care for your book, store it upright and avoid exposure to moisture. This will help maintain its condition over time.
- Q: Is The Naked Brain a used book? A: Yes, it is mentioned as a used book in good condition. This means it's been previously owned but is still in acceptable shape for reading.
- Q: What should I do if my copy of The Naked Brain arrives damaged? A: If your book arrives damaged, contact the seller for a return or exchange. Most sellers have policies in place to handle such issues.
- Q: Can I find The Naked Brain in libraries? A: Yes, many libraries stock The Naked Brain. You can check your local library's catalog for availability.
- Q: What makes The Naked Brain unique? A: The Naked Brain is unique due to its exploration of how neuroscience impacts everyday decisions. It discusses moral dilemmas and societal changes.
- Q: Where can I purchase The Naked Brain? A: You can purchase The Naked Brain from various online retailers, bookstores, or possibly local libraries. It's widely available.