Title
The Network Is Your Customer: Five Strategies to Thrive in a Digital Age,Used
Delivery time: 8-12 business days (International)
With clear analysis and practical frameworks, this book provides stepbystep guidance businesses can use to prosper in the new era of digital media'An incredibly useful and valuable guidebook to the new consumer economy. Buy it. Learn from it. Succeed with it.'Jeff Jarvis, author of What Would Google Do'This is the stuff that every business and nonprofit needs to embrace if they're going to succeed in a changing world.'Vivian Schiller, CEO of NPR With clear analysis and practical frameworks, this book provides a strategic guide that any business or nonprofit can use to succeed in the digital age.Marketing expert David Rogers examines how digital technologiesfrom smartphones to social networksconnect us in frameworks that transform our relationships to business and each other. To thrive today, organizations need new strategiesstrategies designed for customer networks.Rogers offers five strategies that any business can use to create new value: ACCESSbe faster, be easier, be everywhere, be always on ENGAGEbecome a source of valued content CUSTOMIZEmake your offering adaptable to your customer's needs CONNECTbecome a part of your customers' conversations COLLABORATEinvolve your customers at every stage of your enterpriseRogers explains these five strategies with over 100 cases from every type and size of businessfrom shoes to news, and software to healthcare. In The Network Is Your Customer, he shows: How Apple harnessed a host of collaborators to write apps for its iPhone How IBM designed a videogame to help sell its enterprise software How Ford Motors inspired an online community to build brand awareness for its new Fiesta...and countless other cases from consumer, b2b, and nonprofit categories.The book outlines a process for planning and implementing a customer network strategy to match your customers, your business, and your objectiveswhether you need to drive sales, to enhance innovation, to reduce costs, to gain customer insight, or to build breakthrough products and services. Because today, whatever your goals and whatever your business, the network is your customer.
By changing our most important processes and
products, we have already made a big leap forward. This ranges from the
increased use of more sustainable fibers to the use of more
environmentally friendly printing processes to the development of
efficient waste management in our value chain.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
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Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Secure Payment
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.