Title
The Neuroscience Of Fair Play: Why We (Usually) Follow The Golden Rule
Delivery time: 8-12 business days (International)
We Remember The Admonition Of Our Mothers: Treat Others As You Want Them To Treat You. But What If Being Nice Was Something We Were Inclined By Nature To Do Anyway? Renowned Neuroscientist Donald Pfaff Upends Our Entire Understanding Of Ethics And Social Contracts With An Intriguing Proposition: The Golden Rule Is Hardwired Into The Human Brain.Pfaff, The Researcher Who First Discovered The Connections Between Specific Brain Circuits And Certain Behaviors, Contends That The Basic Ethics Governing Our Everyday Lives Can Be Traced Directly To Brain Circuitry. Writing With Popular Science Journalist Sandra J. Ackerman, He Explains In This Clear And Concise Account How Specific Brain Signals Induce Us To Consider Our Actions As If They Were Directed At Ourselvesand Subsequently Lead Us To Treat Others As We Wish To Be Treated. Brain Hormones Are A Part Of This Complicated Process, And The Neuroscience Of Fair Play Discusses How Brain Hormones Can Catalyze Behaviors With Moral Implications In Such Areas As Selfsacrifice, Parental Love, Friendship, And Violent Aggression.Drawing On His Own Research And Other Recent Studies In Brain Science, Pfaff Offers A Thoughtprovoking Hypothesis For Why Certain Ethical Codes And Ideas Have Remained Constant Across Human Societies And Cultures Throughout The World And Over The Centuries Of History. An Unprecedented And Provocative Investigation, The Neuroscience Of Fair Play Offers A New Perspective On The Increasingly Important Intersection Of Neuroscience And Ethics.
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Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
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Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Frequently Asked Questions
- Q: What is the main theme of 'The Neuroscience of Fair Play'? A: The main theme of 'The Neuroscience of Fair Play' is the exploration of how the Golden Rule, which suggests treating others as one wishes to be treated, is hardwired into the human brain through specific brain circuitry and hormones.
- Q: Who is the author of this book? A: 'The Neuroscience of Fair Play' is authored by Donald W. Pfaff, a renowned neuroscientist, in collaboration with science journalist Sandra J. Ackerman.
- Q: What is the binding type of this book? A: This book is available in hardcover binding, ensuring durability and a quality reading experience.
- Q: How many pages does 'The Neuroscience of Fair Play' have? A: 'The Neuroscience of Fair Play' contains 300 pages, providing an in-depth exploration of its subject matter.
- Q: When was 'The Neuroscience of Fair Play' published? A: 'The Neuroscience of Fair Play' was published on December 15, 2007.
- Q: What condition is the book in? A: The book is in new condition, ensuring that readers receive a pristine copy.
- Q: What topics are covered in this book? A: 'The Neuroscience of Fair Play' covers topics such as ethics, social contracts, brain circuits, moral implications of behaviors, and the intersection of neuroscience and ethics.
- Q: Is this book suitable for someone not familiar with neuroscience? A: Yes, the book is written in a clear and concise manner, making it accessible to readers without a background in neuroscience.
- Q: Can this book help understand human behavior? A: 'The Neuroscience of Fair Play' offers insights into human behavior by linking ethical codes to brain circuitry, making it a valuable read for those interested in psychology and ethics.
- Q: What is the significance of the Golden Rule in this book? A: The book argues that the Golden Rule is not just a social construct but a principle embedded in our biology, influencing how we interact socially and ethically with others.