The New and Complete Business of Licensing: The Essential Guide to Monetizing Intellectual Property

The New and Complete Business of Licensing: The Essential Guide to Monetizing Intellectual Property

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SKU: DADAX188820611X
UPC: 9781888206111
Brand: Kent Press
Condition: New
$360.76
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This is a comprehensive book on the practice of licensing from both the licensee s and licensor s perspectives. It covers the history as well as current industry specifics and statistics, both in the U.S. and in every international market. The book details marketing and advertising procedures, legal clearances, accounting, and ethics considerations. It contains an extensive appendix with sample forms that can be downloaded and customized by the purchaser of the book.

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

  • Q: What is the main focus of the book 'The New and Complete Business of Licensing'? A: The book primarily focuses on the practice of licensing from both the licensee's and licensor's perspectives, providing insights into the industry history, specifics, and current statistics.
  • Q: Who is the author of this book? A: The author of 'The New and Complete Business of Licensing' is Greg Battersby.
  • Q: What topics are covered in this book? A: The book covers various topics including marketing and advertising procedures, legal clearances, accounting practices, ethics considerations, and includes an extensive appendix with sample forms.
  • Q: How many pages does the book have? A: The book contains 525 pages.
  • Q: What is the condition of the book? A: The book is listed as being in 'Good' condition.
  • Q: What type of binding does the book have? A: The book is available in paperback binding.
  • Q: When was the book published? A: The book was published on June 5, 2018.
  • Q: Is this book suitable for beginners in licensing? A: Yes, the book provides a comprehensive guide that is suitable for both beginners and experienced professionals in the licensing field.
  • Q: Can I customize the sample forms included in the book? A: Yes, the book includes sample forms that can be downloaded and customized by the purchaser.
  • Q: What category does this book fall under? A: The book falls under the 'Business & Money' category.

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