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The NEW Art of Selling Intangibles,New
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So many things have changed since The Art of Selling Intangibles first appeared in the '80s and became an industry classic. Now, this financial services 'Bible' is completely updated and revised to reflect the new realities, ranging from enhanced technology, to new industry regulations, commission structures, methods for prospecting and retaining clients. There still is a fine art to selling intangibles. Now discover how to master this art, using the latest tools and techniques with this invaluable source for financial advisors, consultants, stockbrokers, and insurance agents. It's an invaluable resource for financial advisors, consultants, stockbrokers, and insurance agents alike. Keith Clark, DWC Consultants Financial professionals often cringe at the thought of being in the business of selling . But selling is a key aspect of any financial professional's routine. Whether you're an advisor persuading a prospective client to hire you, a broker touting stocks, or an agent nudging a client toward an insurance policy or annuity you're selling: The concept, the ideas even yourself! Your product is elusive or intangible making the challenges you face selling even more complex. Now, turn to a cherished industry classic The NEW Art of Selling Intangibles for a full program of sales techniques specifically designed for financial professionals in their quest to: find clients, close clients, retain clients and convince clients to make the right financial choices. This groundbreaking book was the first to integrate investment strategies with selling strategies exclusively targeted to financial professionals. Now it's thoroughly updated, revised, and reworked to meet the needs of today's timepressed professionals. Expanding on key issues, while weaving in new areas of concern Korn presents a comprehensive program for winning. Learn to master every method needed to perfect your selling skills even if selling does not come natu
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- Q: How many pages does 'The NEW Art of Selling Intangibles' have? A: This book contains three hundred eight pages. It provides comprehensive insights tailored for financial professionals.
- Q: What is the binding type of this book? A: The binding type is paperback. This makes it lightweight and easy to handle for reading on the go.
- Q: Who is the author of 'The NEW Art of Selling Intangibles'? A: The author is LeRoy Gross. He is known for his expertise in sales techniques specifically for financial professionals.
- Q: What category does this book fall under? A: This book falls under the category of Sales & Selling. It focuses on unique strategies for selling intangible products.
- Q: What are the dimensions of the book? A: The dimensions are six inches in length, zero point seventy-one inches in width, and nine point zero two inches in height. This size makes it practical for reading.
- Q: Can beginners benefit from this book? A: Yes, beginners can benefit from this book. It offers foundational sales strategies and techniques designed for all levels of financial professionals.
- Q: Is this book suitable for financial advisors? A: Yes, this book is specifically targeted at financial advisors. It provides essential sales techniques to help them succeed in their roles.
- Q: How can I apply the techniques from this book? A: You can apply the techniques by practicing the sales strategies outlined in each chapter. The book offers practical advice for real-world situations.
- Q: Is there a focus on closing sales in this book? A: Yes, there is a strong focus on closing sales. The book includes scripts and techniques for effectively closing deals with clients.
- Q: What should I do if I receive a damaged copy? A: If you receive a damaged copy, you should contact the seller for a return or exchange. Most sellers offer customer service for handling such issues.
- Q: Is there a return policy for this book? A: Yes, there is typically a return policy for books. Check with the seller for specific return conditions and timelines.
- Q: Does this book include modern sales techniques? A: Yes, it includes modern sales techniques. The book has been updated to reflect the needs of contemporary financial professionals.
- Q: What unique features does this book offer? A: This book offers unique features like closing techniques, prospecting resources, and methods for overcoming objections. These are vital for financial sales.
- Q: Can I use the techniques for selling other products? A: Yes, many techniques can be adapted for selling other products. While focused on financial services, the principles are broadly applicable.
- Q: Is the book in good condition if it's used? A: Yes, it is categorized as a used book in good condition. This means it is functional and readable, though it may show signs of wear.
- Q: Are the sales techniques in this book time-tested? A: Yes, the sales techniques in this book are time-tested. They have been successfully used by financial professionals for many years.