Title
The New Business Road Test,Used
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ROAD TEST YOUR IDEA BEFORE YOU LAUNCH YOUR LEAN STARTUPThinking about starting a new business? Stop! Is there a genuine market for your idea? Do you really want to compete in that industry? Are you the right person to pursue it? No matter how talented you are or how much capital you have, if youre pursuing a fundamentally flawed opportunity then youre heading for failure. So before you launch your lean startup, take your idea for a test drive and make sure it has a fighting chance of working.Now in its fifth edition, The New Business Road Test is the essential handbook for anyone wanting to launch a startup. The new and fully updated case studies Ella's Kitchen, Whole Foods, eBay and more and seven domains framework will help you avoid impending disaster and enhance your chances of achieving your entrepreneurial dreams.This book will help you answer the liveordie questions: Are the market and industry attractive? Does the opportunity offer both customer benefits as well as competitive and economic sustainability? Can you deliver the results you seek?The accompanying app (available on iTunes and Android) makes it easy to assemble all the evidence you need for your road test, wherever you are. www.newbusinessroadtest.comA mustread for all entrepreneurs thinking about a lean startup. Steve Blank, father of the lean startup movement and author, The Startup Owners ManualMullins has hit the nail on the head. I wish this book had been given to every entrepreneur who appeared before me on Dragons Den. Doug Richard, entrepreneur, angel investor and founder, School for Startups.Teaches entrepreneurs and business owners how to avoid mistakes that many make. Start Your Business magazineA reality check for anyone poised to jump into a new venture without thinking. Readers will enjoy discovering the nuggets of wisdom embedded in the case studies. Financial TimesA great framework to distinguish between nutcase ideas and solid possibilities, and in some cases to turn the mad ideas into something that could work. Max Aitken, serial entrepreneurJohn Mullins is a distinguished figure in the global entrepreneurial community. David Giampaolo, Chief Executive, Pi Capital
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- Q: What is 'The New Business Road Test' about? A: 'The New Business Road Test' is a guide designed for entrepreneurs to evaluate their business ideas before launching a start-up. It emphasizes the importance of validating market demand and suitability for the entrepreneur.
- Q: Who is the author of this book? A: The author of 'The New Business Road Test' is John Mullins, who is well-regarded in the entrepreneurial community.
- Q: What are the key features of this book? A: Key features include a framework for assessing market and industry attractiveness, evaluating customer benefits, and ensuring economic sustainability for business opportunities.
- Q: Is this book suitable for beginners in entrepreneurship? A: Yes, this book is suitable for beginners as it provides essential insights and practical advice for anyone considering starting a business.
- Q: How many pages does 'The New Business Road Test' have? A: 'The New Business Road Test' has 360 pages, offering in-depth analysis and case studies.
- Q: What edition of the book is available? A: The book is available in its fifth edition, which includes updated case studies and insights.
- Q: Can I find supporting materials for this book? A: Yes, there is an accompanying app available on both iTunes and Android that helps users gather evidence for their business road test.
- Q: What is the publication date of this book? A: 'The New Business Road Test' was published on December 8, 2017.
- Q: What type of binding does this book have? A: This book is available in paperback binding.
- Q: What is the condition of the book being sold? A: The book is sold in new condition, ensuring that buyers receive a quality product.