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Twenty years ago, he wrote the bible on corporate strategy. Now, Igor Ansoff returns to meet the challenges of todays changing economy? The New Corporate Strategy. An indispensable guide to identifying, understanding, and adapting to changes in todays business environment. Heres how to set your companys strategy straight and get the hundred percent effort you need from your people to achieve it. What the experts say about Igor Ansoff and The New Corporate Strategy? 'Vintage Ansoff, with the kind of updating and currency one would expect from him.' E. Kirby Warren Professor of Management and Vice Dean, Columbia University 'Igor Ansoff is the father of strategic management. Corporate Strategy remains the most elaborate model of strategic planning in the literature.' Henry Mintzberg Bronfman Professor, McGill University 'Igor Ansoff has been a pioneer in strategic management for over 20 years. He has written a milestone work.' Robert Boyden Lamb EditorinChief, The Journal of Business Strategy
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