Title
The New Positioning: The Latest on the Worlds #1 Business Strategy,Used
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Its the most famous, most quoted, most misunderstood business strategy of all time.Positioning is not what you do to the product. Its what you do to the mind. But how do you get into a crowded 1990s mind? What if somebody already owns your concept?And what has an era of tumultuous change done to positioning?The New Positioning is the first new body of thought in more than a decade on the worlds most famous business strategy written by Jack Trout, the author and marketing strategist who started it all, and Steve Rivkin.The breakthrough 1981 book Positioning: The Battle for Your Mind became a global bestseller in 19 languages.Now its provocative sequel promises to open even more eyes. Packed with keen insight, penetrating analysis, and irreverent advice, The New Positioning delivers hundreds of examples, anecdotes, and case studies on computers, oil companies, television shows, soft ice cream, even political candidates.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: What is the binding type of the book? A: The binding type is hardcover. This ensures durability and a premium feel, making it ideal for a long-lasting reading experience.
- Q: How many pages does the book have? A: The book contains one hundred seventy-three pages. This length is suitable for a comprehensive exploration of its subject matter.
- Q: What are the dimensions of the book? A: The dimensions are six and a half inches by nine and a quarter inches by three quarters of an inch. These measurements make it a convenient size for reading.
- Q: Who are the authors of this book? A: The authors are Jack Trout and Steve Rivkin. Jack Trout is a renowned marketing strategist known for his contributions to the positioning theory.
- Q: What is the main theme of the book? A: The main theme is business strategy, specifically focusing on the concept of positioning. It explores how to effectively position a brand in a crowded market.
- Q: Is this book suitable for beginners in marketing? A: Yes, this book is suitable for beginners. It provides foundational concepts in marketing strategy that are accessible to those new to the field.
- Q: What insights can I expect from reading this book? A: Expect insights on how to effectively position products in the minds of consumers. The book includes examples and case studies from various industries.
- Q: Is this book appropriate for advanced marketers? A: Yes, advanced marketers will find valuable insights as well. It offers a fresh perspective on positioning strategies that can enhance their existing knowledge.
- Q: How should I care for this hardcover book? A: To care for the book, keep it away from direct sunlight and moisture. Store it upright on a shelf to maintain its shape and condition.
- Q: What if the book arrives damaged? A: If the book arrives damaged, you should contact the retailer for a return or exchange. Most retailers have a customer service policy for such issues.
- Q: Is there a warranty for this book? A: No, there is typically no warranty for books. However, check your retailer's return policy for any specific guarantees.
- Q: Can I find more detailed case studies in this book? A: Yes, the book includes numerous case studies. These provide real-world examples that illustrate the principles of positioning discussed in the text.
- Q: What makes this book different from other marketing books? A: This book offers a fresh take on positioning, building on the original concepts introduced in the classic 'Positioning: The Battle for Your Mind'.
- Q: Is the book based on recent marketing trends? A: Yes, it addresses recent changes and challenges in the marketing landscape, making it relevant for today's business environment.
- Q: Are there any illustrations or graphics in the book? A: No, the book primarily consists of text and case studies without illustrations. This approach focuses on delivering in-depth analysis and insights.
- Q: How can this book benefit my business strategy? A: This book can enhance your business strategy by providing actionable insights on effective positioning, helping you to better reach your target audience.