The New Pr Toolkit: Strategies For Successful Media Relations

The New Pr Toolkit: Strategies For Successful Media Relations

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SKU: SONG0130090255
UPC: 9780130090256
Brand: Financial Times Prentice Hall
Condition: Used
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The New PR Toolkit delivers proven strategies and tactics for using today's most powerful new online communications tools to strengthen any brand and every stakeholder relationship. Drawing on detailed case studies, the authors offer noholdsbarred assessments and practical guidelines for using email, online newsletters, chat, Web newsrooms, online brand monitoring, and other new tools. Contains a complete blueprint for maximizing the strategic value of communications in your organization.

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