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David Meerman Scotts marketing bible has become a modern day business classic.This is the book every ambitious, forwardthinking, progressive marketer or publicist has at the front of their shelf. Business communication has changed over the recent years. Creative ad copy is no longer enough. The New Rules of Marketing and PR has brought thousands of marketers up to speed on the changing requirements of promoting products or services in the new digital age. This is a oneofakind, pioneering guide, offering a stepbystep action plan for harnessing the power of the Internet to communicate with buyers directly, raise online visibility, and increase sales. Its about getting the right message to the right people at the right time for a fraction of the cost of a bigbudget advertising campaign. This new, updated edition includes: A new introduction discussing recent changes to the world of marketing and PR A brand new chapter on mobile marketing An additional chapter on realtime marketing and PR Updated information on how to measure the success of your campaigns A range of new tools Fresh case studies
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer,
birth defects, or other reproductive harm.
This book has some solid strategies for using online platforms like blogs and social media. However, a few examples felt a little outdated, considering how quickly the digital landscape changes. Still, it has valuable tips that I’m finding useful, especially for those new to marketing.
J
James Thompson
Good info, but a bit dated
This book has some solid strategies for using online platforms like blogs and social media. However, a few examples felt a little outdated, considering how quickly the digital landscape changes. Still, it has valuable tips that I’m finding useful, especially for those new to marketing.
J
James Thompson
Good info, but a bit dated
This book has some solid strategies for using online platforms like blogs and social media. However, a few examples felt a little outdated, considering how quickly the digital landscape changes. Still, it has valuable tips that I’m finding useful, especially for those new to marketing.
M
Maria Gonzalez
Essential read for modern marketers
I recently picked up 'The New Rules of Marketing and PR' and it's been a real eye-opener. The insights on using social media and video are super relevant today. I’m applying these strategies to my small business and seeing results already! Definitely a must-read if you’re in the field.
M
Maria Gonzalez
Essential read for modern marketers
I recently picked up 'The New Rules of Marketing and PR' and it's been a real eye-opener. The insights on using social media and video are super relevant today. I’m applying these strategies to my small business and seeing results already! Definitely a must-read if you’re in the field.
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⚠️ California Proposition 65 Warning: Some products sold on this website may expose you to chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm. For more information, visit www.P65Warnings.ca.gov.