Title
The New Strategic Brand Management: Advanced Insights and Strategic Thinking (New Strategic Brand Management: Creating & Sustain,Used
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Adopted internationally by business schools and MBA programmes, this book is the ultimate resource for senior strategists, positioning professionals and postgraduate students to understand and overcome the challenges of brand management and strategy today, written by the leading international expert of branding, JeanNol Kapferer.The New Strategic Brand Management is simply the reference source for branding professionals and postgraduate students. Over the years it has not only established a reputation as one of the leading works on brand strategy, but also has become synonymous with the topic itself.Using an array of international case studies, this book covers all the leading issues faced by brand strategists today, with both gravitas and intelligent insight. It reveals new thinking on topics such as putting culture and content into brands, the impact of private labels and the comeback of local brands.This updated fifth edition builds on the book's already impressive reputation, including new content that will help students and practitioners stay up to date with targeting, with relevant research and market knowledge to support the discipline.With dedicated sections for specific types of brands (luxury, corporate and retail), international examples and case studies from companies such as Audi, Nivea, Toyota and Absolut Vodka; plus models and frameworks such as the Brand Identity Prism; The New Strategic Brand Management remains at the forefront of strategic brand thinking.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: What are the dimensions of the book? A: The book measures seven point four eight inches in length, nine point eight four inches in height, and zero point nine eight inches in width.
- Q: How many pages does the book have? A: The book contains five hundred twelve pages, providing comprehensive insights into brand management.
- Q: What type of binding does this book have? A: This book is available in paperback binding, making it flexible and easy to handle.
- Q: Who is the author of the book? A: The author of the book is Jean-Noël Kapferer, a leading expert in branding and strategic brand management.
- Q: What topics does this book cover? A: The book covers various topics such as brand strategy, culture in branding, and the impact of private labels.
- Q: Is this book suitable for beginners? A: Yes, this book is suitable for both beginners and advanced readers interested in brand management and strategy.
- Q: Can I use this book for academic studies? A: Yes, this book is widely adopted by business schools and MBA programs as a resource for academic studies.
- Q: What makes this edition different from previous ones? A: This updated fifth edition includes new content and international case studies to keep readers informed on current branding trends.
- Q: How should I care for this book? A: To keep the book in good condition, store it in a cool, dry place and avoid exposure to direct sunlight.
- Q: Is this book safe for all audiences? A: Yes, this book is suitable for a general audience, including students and professionals in branding.
- Q: What is the return policy for this book? A: The return policy typically allows returns within a specific period if the book is in its original condition.
- Q: What if the book arrives damaged? A: If the book arrives damaged, contact customer service to initiate a return or exchange.
- Q: Does this book include case studies? A: Yes, it includes international case studies from well-known brands like Audi, Nivea, and Toyota.
- Q: Can I find this book in digital format? A: Yes, this book is often available in both physical and digital formats for convenience.
- Q: Is there a glossary of terms in the book? A: Yes, the book includes glossaries and frameworks to aid understanding of complex branding concepts.
- Q: Does this book provide practical frameworks? A: Yes, it features models and frameworks like the Brand Identity Prism to assist in strategic brand thinking.