Title
The New Strategic Brand Management: Advanced Insights and Strategic Thinking (New Strategic Brand Management: Creating & Sustain,Used
Delivery time: 8-12 business days (International)
Adopted internationally by business schools and MBA programmes, this book is the ultimate resource for senior strategists, positioning professionals and postgraduate students to understand and overcome the challenges of brand management and strategy today, written by the leading international expert of branding, JeanNol Kapferer.The New Strategic Brand Management is simply the reference source for branding professionals and postgraduate students. Over the years it has not only established a reputation as one of the leading works on brand strategy, but also has become synonymous with the topic itself.Using an array of international case studies, this book covers all the leading issues faced by brand strategists today, with both gravitas and intelligent insight. It reveals new thinking on topics such as putting culture and content into brands, the impact of private labels and the comeback of local brands.This updated fifth edition builds on the book's already impressive reputation, including new content that will help students and practitioners stay up to date with targeting, with relevant research and market knowledge to support the discipline.With dedicated sections for specific types of brands (luxury, corporate and retail), international examples and case studies from companies such as Audi, Nivea, Toyota and Absolut Vodka; plus models and frameworks such as the Brand Identity Prism; The New Strategic Brand Management remains at the forefront of strategic brand thinking.
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⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
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Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
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Frequently Asked Questions
- Q: What is the main focus of 'The New Strategic Brand Management'? A: The book primarily focuses on advanced insights and strategic thinking in brand management, offering guidance for senior strategists and postgraduate students.
- Q: Who is the author of this book? A: The author is Jean-Noël Kapferer, a leading international expert in branding.
- Q: What type of case studies does the book include? A: The book includes a variety of international case studies from well-known companies like Audi, Nivea, Toyota, and Absolut Vodka.
- Q: How many pages does the book have? A: The New Strategic Brand Management contains 512 pages.
- Q: What edition is this book? A: This is the fifth edition of 'The New Strategic Brand Management', published on January 31, 2012.
- Q: Is the book suitable for students? A: Yes, the book is adopted internationally by business schools and MBA programs, making it a valuable resource for students.
- Q: What binding type is used for this book? A: The book is available in paperback binding.
- Q: What condition is the book in? A: The book is listed as new.
- Q: Does the book cover modern branding challenges? A: Yes, it addresses contemporary challenges in brand management, including culture, content, and the effects of private labels.
- Q: What frameworks are discussed in the book? A: The book discusses various models and frameworks, including the Brand Identity Prism.