Title
The New Successful Large Account Management: Maintaining And Growing Your Most Important Assets Your Customers-used
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For The Accounts You Can'T Afford To Lose: The Strategies That Will Keep Your Customers Coming Back Whether Your Company Has $50,000 Or $5 Million In Sales, Chances Are That At Least Half Of Your Revenue Comes From A Few Crucial Accounts. What Does It Take To Keep Them Going Strong? The Authors Of The New Strategic Selling And The New Conceptual Selling Present A Hardhitting, Nononsense Book Of Techniques To Improve Your Most Important Business Relationships. Updated With Recent Examples Of Actual Success Stories, This New Edition Explores How Online Click Speeds Have Resulted In Highly Sophisticated Customers Who Expect All Services To Be Done In 'Real Time.' Discover: * The Long View: Studying And Really Understanding Your Companyand Your Customer'S Businesscan Mean Years Of Selling Success * 'Lamp' Strategies: Activate A Large Account Management Process Strategy To Turn Your Best Customers Into Permanent 'External Assets' * Trends And Market Forces: Constantly Identify And Reappraise The Conditions That Can Make Your Services More Crucial Than Ever * Channels Of Communication: The Right Contacts And Communication Lines Will Help You Make Key Changesbefore It'S Too Late!
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: How many pages are in this book? A: This book contains two hundred seventy-two pages. It provides a comprehensive guide to managing large accounts effectively.
- Q: What is the binding type of this book? A: The binding type is paperback. This makes it lightweight and portable for easy reading.
- Q: What are the dimensions of this book? A: The dimensions are five point twenty-five inches by eight inches by zero point seventy-five inches. This size is convenient for carrying and reading.
- Q: Who is the author of this book? A: The author is Robert B. Miller. He is known for his expertise in strategic selling and account management.
- Q: What is the main focus of this book? A: The main focus is on maintaining and growing important customer accounts. It offers strategies to enhance business relationships.
- Q: What strategies does the book suggest for managing accounts? A: The book suggests 'Lamp' strategies to activate a Large Account Management Process. This helps turn top customers into permanent assets.
- Q: Is this book suitable for beginners in account management? A: Yes, this book is suitable for beginners. It provides fundamental techniques and strategies applicable to all levels.
- Q: How can I apply the strategies from this book? A: You can apply the strategies by studying your own company and your customer's business. Implementing the suggestions can lead to long-term success.
- Q: Is this book helpful for sales professionals? A: Yes, it is very helpful for sales professionals. It addresses the needs and expectations of sophisticated customers.
- Q: What is the target audience for this book? A: The target audience includes business owners, sales professionals, and account managers. It is designed for anyone looking to improve customer retention.
- Q: How should I care for this paperback book? A: To care for this paperback book, keep it in a dry place and avoid exposing it to direct sunlight. This will help preserve its condition.
- Q: Can I store this book in a bookshelf? A: Yes, you can store this book on a bookshelf. Ensure it's upright to prevent bending or damage to the cover.
- Q: What if I receive a damaged copy of this book? A: If you receive a damaged copy, contact the seller for a return or exchange. Most sellers have policies to address such issues.
- Q: Is there a warranty for this book? A: No, there is no warranty for books. However, check the return policy of the seller for any issues.
- Q: What if I have issues with the strategies suggested in the book? A: If you have issues, consider reaching out to a mentor or joining a discussion group. This can provide additional insights and support.
- Q: Is this book updated with recent examples? A: Yes, the book is updated with recent examples of actual success stories. This makes the information relevant to current market conditions.