The Open Innovation Marketplace: Creating Value in the Challenge Driven Enterprise,Used

The Open Innovation Marketplace: Creating Value in the Challenge Driven Enterprise,Used

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Many technical obstacles to effective innovation no longer exist: today, companies possess global networks that can connect with knowledge from virtually any source. Todays challenge is to collaboratively transform that knowledge into highervalue innovation. Their book introduces groundbreaking strategies and models for consistently achieving this goal.Authors Alpheus Bingham and Dwayne Spradlin draw on their own experience building InnoCentive, the pioneering global platform for open innovation (a.k.a. 'crowdsourcing'). Writing for business executives, R&D leaders, and innovation strategists, Bingham and Spradlin demonstrate how to dramatically increase the flow of highvalue ideas and innovative solutions both within enterprises and beyond their boundaries. They show: Why open innovation works so well. How to use open innovation to become more agile and entrepreneurial. How to access Idea Markets more quickly, and get more value from them. How to overcome new forms of 'Not Invented Here' syndrome. How to implement cultural, organizational, and management changes that lead to greater innovation. New trends in open innovationand the opportunities they present.The authors present many new open innovation case studies, from P&G and Eli Lilly to NASA and the City of Chicago.

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Frequently Asked Questions

  • Q: What is the main focus of 'The Open Innovation Marketplace'? A: The book focuses on transforming knowledge into higher-value innovation through open innovation strategies and models.
  • Q: Who are the authors of this book? A: The authors are Alpheus Bingham and Dwayne Spradlin, who have experience in building the global platform for open innovation called InnoCentive.
  • Q: What type of readers would benefit from this book? A: This book is aimed at business executives, R&D leaders, and innovation strategists looking to enhance their innovation processes.
  • Q: What are some key concepts discussed in the book? A: Key concepts include the benefits of open innovation, accessing Idea Markets, overcoming 'Not Invented Here' syndrome, and implementing necessary cultural changes.
  • Q: How does open innovation help organizations? A: Open innovation helps organizations become more agile and entrepreneurial by increasing the flow of high-value ideas and innovative solutions.
  • Q: What is the publication date of 'The Open Innovation Marketplace'? A: The book was published on January 1, 2011.
  • Q: What is the binding type of this book? A: The book is available in hardcover binding.
  • Q: How many pages does the book contain? A: The book contains a total of 242 pages.
  • Q: Are there any case studies included in the book? A: Yes, the authors present new open innovation case studies from companies like P&G, Eli Lilly, NASA, and the City of Chicago.
  • Q: Is this book suitable for beginners in innovation management? A: Yes, the book provides foundational insights into open innovation suitable for both beginners and experienced professionals in innovation management.