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With a new afterword by the authorDrawing on over a decade's experience at the Gallup Poll and a distinguished academic career in survey research, David W. Moorepraised as a 'scholarly crusader' by the New York Timesreveals that pollsters don't report public opinion, they manufacture it. In this highly critical book, he describes the questionable tactics pollsters use to create polldriven news storiesincluding forcefeeding respondents, slanting the wording of questions, and ignoring public ignorance on even the most arcane issues. More than proof that the numbers do lie, The Opinion Makers clearly and convincingly spells out how urgent it is that we make polls deliver on their promise to monitor, not manipulate, the pulse of democracy.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer,
birth defects, or other reproductive harm.
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